By Alimat Aliyeva
Genesis has unveiled the GV60 Magma, the brand’s first
high-performance model, positioning it to compete directly with
long-established rivals such as Mercedes-AMG and BMW M,
Azernews reports, citing Korean media.
Production is scheduled to begin later this year in Ulsan, South
Korea, with a domestic launch planned for January. The GV60 Magma
will then expand to European markets, starting with Germany, the
UK, and Switzerland in the second quarter, followed by France,
Spain, Italy, and the Netherlands.
The highly anticipated Magma variant is based on the same
architecture as the standard GV60—Genesis’s first dedicated
electric vehicle built on the E-GMP platform, shared with Hyundai
Motor Group siblings like the Hyundai Ioniq 5 and Kia EV6. This
platform allows for fast charging, long range, and impressive
performance capabilities.
Visually, the GV60 Magma emphasizes its sporty character with a
lowered stance on 21-inch wheels, flared vented arches, and a
striking rear diffuser complemented by Genesis’s signature rear
wing. Inside, the cabin is expected to blend luxury materials with
advanced tech features, including a driver-focused digital display
and customizable performance settings.
Genesis aims to position the Magma not just as a performance EV,
but as a statement of the brand’s evolving identity—blending
cutting-edge electric technology with the excitement and prestige
traditionally associated with high-performance German cars.
Analysts suggest that this model could redefine perceptions of
electric performance vehicles, especially in markets where German
rivals have long dominated.