The underrated “P” | Daily FT

  By Tusitha Kumarakulasingam Anyone attempting to embark on building a brand is told to take into account the traditional framework which has been tested, proven. Marketing mix contains a set of tactics or actions a company should consider when embarking on this journey. The typical mix includes, Product, Price,…

The underrated “P” | Daily FT

  By Tusitha Kumarakulasingam Anyone attempting to embark on building a brand is told to take into account the traditional framework which has been tested, proven. Marketing mix contains a set of tactics or actions a company should consider when embarking on this journey. The typical mix includes, Product, Price,…

A Cabinet sans credibility | Daily FT

Prime Minister Ranil Wickremesinghe’s Cabinet of Ministers is coming into shape and it inspires very little confidence or credibility. Nine Parliamentarians who represented the Sri Lanka Podujana Peramuna, Sri Lanka Freedom Party and the Samagi Jana Balawegaya were sworn in as Cabinet Ministers before President Gotabaya Rajapaksa last week. Many…