ABS-CBN executive Lauren Dyogi shared the details on how the Nation’s Girl Group BINI was invited to perform at the Coachella Valley Music and Arts Festival next year.
In an interview with Karmina Constantino on the latter’s “KC After Hours” YouTube channel, Dyogi said that BINI’s recent world tour paved the way for their Coachella 2026 gig.
“Laging ang nasa utak natin, one way to go international is to be invited in big festivals [like] Coachella and Lollapalooza,” Dyogi shared.
He added it was the vision of ABS-CBN CEO Carlo Katigbak to hire an international group of consultants to guide them in bringing artists to global stages.
“When we were able to get an agent nadala tayo sa promoters na non-Filipinos. And these promoters, ang vision talaga ‘nun is if we were able to impress the promoters, itong mga promoters na ‘to, sila din ‘yung magdadala sa atin sa festival,” Dyogi said, referencing promoters like Live Nation and All Things Live.
Dyogi continued by saying that the BINIverse world tour was an investment rather than a revenue-making tour for the group.
“Wala tayong kita diyan. It was really a risk on our end. It was really Carlo’s vision, Tita Cory (Vidanes) saying, ‘Kailangan niyong gawin yan,'” Dyogi went on. “Because that’s a month of being away from more lucrative opportunities locally. But we took that risk, we went there.”
The executive explained they had to prove the P-pop act had a crowd, and big shows in Dubai, Los Angeles, and San Francisco were evidence of a global audience, and in Dyogi’s eyes led to the Coachella invitation.
Dyogi also denied that ABS-CBN paid the long-running music festival to include BINI in the lineup.
“Sinasabi ng tao ngayon binayaran daw natin, hindi naman po totoo ‘yun, hindi ganun,” Dyogi stated.
BINI will be the first all-Filipino group to perform at Coachella. Next year’s festival will be headlined by Justin Bieber, Sabrina Carpenter, and Karol G.