GreenIO, a Bangkok-based artificial intelligence of things (AIoT) solutions company, has developed an AI-powered air quality monitoring system to help safeguard underserved communities from the harmful effects of PM2.5 pollution.
The company is the first in Thailand to receive support under a corporate social responsibility programme run by Qualcomm Inc aimed at promoting collaboration and developing AI-powered air quality monitoring systems.
GreenIO also plans to develop and commercialise AI-on-device technology by designing and manufacturing the devices in Thailand to reduce imports, build domestic technological capabilities, and capitalise on AI-on-device market opportunities.
The company’s ambition is to make Thailand a regional leader in AI-on-devices in the long term, said Ittichai Phoomsirivilai, managing director and co-founder of GreenIO.
According to Grand View Research, the global AI on-device market was estimated at US$8.60 billion in 2024 and is projected to reach $36.6 billion by 2030.
“Thailand has its own capabilities for designing and manufacturing AI-on-devices but needs to build a community and an ecosystem of universities and developers to build our own local products,” he said.
By integrating Qualcomm’s advanced AI-on-device technology into GreenIO’s intelligence sensors, this AI smart-edge network air pollution detection programme enables real-time detection of air quality and smoke to help safeguard communities, particularly those that are underserved, face budget constraints and are located in remote areas.
Mr Ittichai said the monitoring device can detect humidity, PM2.5, PM10, total volatile organic compounds, carbon dioxide, and can generate real-time alerts with a dedicated dashboard.
“The device also transforms raw environment data into actionable intelligence,” he said.
By having its own design and manufacturing partners, it can make the device price around 20% cheaper than an imported device.
The company deployed the devices with the Bangkok Metropolitan Administration, public hospitals, and schools with 200 monitoring units across 10 provinces reaching 200,000 people. GreenIO aims to scale this proven model nationwide, engaging ministries, universities, and hospitals to integrate air quality data into health protocols and school safety policies, said Mr Ittichai.
The collaboration with Qualcomm is also exploring commercialising the expansion of AI-on-device solutions beyond air quality, with projects such as a visual impairment navigator already under development, showcasing how this innovation can drive sustainable progress across multiple sectors.
Sharon Alalouf, sales director for Qualcomm CDMA Technologies Asia-Pacific Pte Ltd, said as a CSR programme, the Qualcomm Wireless Reach initiative is a global programme that leverages wireless innovation to drive social and economic progress.
Since 2006, the initiative has implemented 150 programmes across 75 countries, impacting more than 27 million people.
Ms Alalouf said with the Thailand 4.0 strategy, the government is pushing for innovation to address environmental challenges.
“We see high potential in Thailand, which is driving a digital transformation that is among the most advanced in the region,” she said.
“The collaboration with GreenIO will drive innovative local companies to adapt this technology to address other solutions to serve local pain points.”