Central Restaurants Group Co Ltd (CRG) is strengthening its Japanese portfolio with the launch of Ootoya Oki, a premium shabu and sukiyaki restaurant that delivers authentic flavours at Central Pinklao mall in Bangkok.
The new brand offers Thailand’s first “Oozuwai Kani Shabu”, a signature crab fat soup prepared with a whole Zuwai crab, catering to the growing demand for premium Japanese dining experiences and driving sustainable growth for CRG’s Asian cuisine business.
Thirawat Loetthiraphan, head of Asian cuisine at CRG, said the launch represents a milestone for its Japanese portfolio as it taps Thailand’s shabu market, valued at more than 20 billion baht and continuing to expand.
CRG aims to position Ootoya Oki as a flagship brand that appeals to health-conscious diners, shabu lovers and customers who value authenticity and quality, and to elevate the standard of Japanese dining in Thailand.
The company plans to open at least five locations of Ootoya Oki within three years, strategically focusing on leading shopping centres and community malls.
He said CRG is confident this new concept will delight customers and set a new benchmark for Japanese dining experiences in the country.