Skin care brand, NIVEA, has given N46 million to BRICON Foundation to help cancer survivors.
This was announced at its R.I.S.E. Conference in Lagos.
Raised through NIVEA’s ‘You Buy | You Save | We Donate’ campaign, the funds will be channelled into microloans, training, and emotional care to help survivors live again.
Beiersdorf Nigeria’s Country Manager, Dele Adeyole, said ‘At Beiersdorf, care is more than a brand promise; it is our corporate DNA. By channelling everyday consumer choices into over N46 million lifeline for cancer survivors, we are affirming that care must touch both skin and soul,’ he said.
Marketing Director for Central, East and West Africa at Beiersdorf, Fiyin Toyo, emphasised that cancer support is a cause close to the company’s mission.
‘Most people know NIVEA for skin care, but our mission goes deeper; we care beyond skin. BRICON Foundation is doing good work to help survivors get back on their feet, and this partnership allows us to give survivors dignity.