Ayala Corp. on Thursday said it will transfer its dealership of Honda cars in the Philippines to a new entity in January 2026, effectively ending its 35-year partnership with Honda Car Philippines Inc. (HCPI).
HCPI and Ayala said the development reflects the ‘evolving strategies’ of their companies in their pursuit of growth and innovation.
The transition involves dealerships currently under the operation of ACMobility. These are Honda Cars Makati, Honda Cars Pasig, Honda Cars Shaw, Honda Cars Bacoor, Honda Cars Cebu, Honda Cars Mandaue, Honda Cars Iloilo, Honda Cars Negros, and Honda Cars Cagayan de Oro.
The alliance dates back to 1990 with the opening of Honda Cars Makati. Over the years, the network grew steadily nationwide, with Ayala ultimately becoming the largest Honda dealer group in the Philippines.
The ACMobility-operated Honda dealerships, through Iconic Dealership Inc., have sold over 220,000 vehicles as of August 2025.
ACMobility will begin turning over management and operations of these dealerships to new dealer principals towards the end of this year. It declined to name the new owner of its Honda dealership.
‘We thank Ayala for their invaluable contribution over the past 35 years, which played a key role in establishing Honda as a trusted brand in the Philippines. As we work closely with our new dealer principals, we are fully committed to ensuring a seamless transition while upholding Honda’s legacy of excellence, innovation, and outstanding customer service,’ Rie Miyake, Honda Philippines president, said.
‘HCPI will continue to provide the best products and services including an expanding range of electrified vehicles and solutions. We remain firmly committed to Honda’s long-term goals of zero collision and carbon neutrality, advancing safety for everyone and a cleaner environment in the Philippines,’ Miyake said.
‘We are grateful, and indeed proud, to have been part of Honda’s journey in the Philippines for the past three and a half decades. This transition reflects our ongoing effort to optimize our portfolio and focus on new growth areas. Among these are our initiatives in advancing sustainable mobility and electrification, where we continue to build solutions that benefit communities, businesses and the environment,’ Jaime Alfonso Zobel de Ayala, CEO of ACMobility, said.
ACMobility said it will refocus its investments in new and high-growth businesses in automotive distribution and charging infrastructure, in light of its ambition to lead the transition towards sustainable and electrified mobility in the Philippines.
This also follows ACMobility’s recent exits from the Volkswagen and Maxus distribution businesses, as the company moves towards streamlining its portfolio, aligned with the broader initiative of Ayala to sharpen its business lines.
Upon turnover of the dealership operations, ACMobility’s portfolio will be composed of the BYD and Kia distribution businesses; dealership operations of Isuzu, BYD, and Kia; electric vehicle charging infrastructure business; and the Bosch Car Service business.