Cebu Oversea Hardware Company Inc. (Cohci) unveiled its flagship retail hub in Cavite on Friday. The company seeks to capitalize on the expanding home improvement and construction market in Southern Luzon.
The family-owned enterprise said its latest facility is strategically positioned to provide mid-to-premium products to homeowners, builders and contractors at competitive prices.
‘Cavite’s rapid urbanization and infrastructure growth make it an ideal location for this expansion,’ Cohci CEO Michael Co said in a statement on Friday.
Cohci did not disclose the investment cost of the facility, which is situated along Centennial Road in Kawit. The store currently employs 60 workers and is expected to help stimulate local economic activity. It intends to meet the growing demand in construction and home improvement.
The 5,847 square meter facility offers a wide range of products, including tiles, sanitary wares, plumbing and kitchen fixtures. There are also lighting and electrical supplies, hand and power tools, hardware, paints, wood and flooring materials and home furniture.
For DIYers and pros
Cohci said the firm’s Cavite branch combines a do-it-yourself style shopping concept with a curated showroom. This enables Cohci to serve both consumers and professionals in construction, design and property development.
‘By merging DIY shopping with an elevated showroom experience, we’re giving customers the convenience of a one-stop shop, along with the inspiration they need for their projects,’ said Ferdinand Co, chief operating officer of Modern Trade-Manila at Cohci.
According to Cohci, the latest store reflects their commitment to innovation and expansion.
The brothers Co Tiong and Co King Ting in 1952 founded Cohci in 1952. It started as a general merchandise store and has become a diversified group of businesses.
To date, the company is branching out to big box DIY stores, malls and aquaculture. /rwd