Through her outreach initiative Aiahdvocacy, Aiah Arceta of P-pop girl group BINI started a donation drive and has already raised more than P440,000 for her fellow Cebuanos who were affected by the 6.9-magnitude earthquake.
The initiative earlier shared a call for donations through its Instagram page on Thursday, Oct. 2
‘In light of the recent earthquake in Cebu, we are opening our donation channels to provide direct assistance to the victims,’ it said. ‘Together, let us extend help and compassion in these trying times.’
It noted that monetary donations will be accepted until Sunday, Oct. 5.
Arceta, through her Instagram Stories on Friday, Oct. 3, gave an update on the fundraising by sharing the art card from the outreach initiative. She also expressed her gratitude to those who extended help.
‘Funds raised as of Oct. 3, 2025, 3:45 p.m.: P444,232.87,’ it said. ‘Proceeds will go directly to initiatives supporting our countrymen affected by the earthquake in Cebu. A transparency report will be published on our social media accounts after our relief operations.’
Arceta captioned the post, ‘Thank you to everyone who sent their donations!’ In a separate post, she gave an update on the goods that they will be giving out.
‘We now have four different groups of volunteers working simultaneously to gather all the needed supplies for repacking. Working together as one!’ she said, adding blue heart emoji.
Arceta also reportedly pledged a part of the sales of her cap brand to help Cebuanos in need. Aside from Arceta, several other celebrities including Kim Chiu and Zsa Zsa Padilla have also extended help to earthquake victims through donations. /ra