Advanced Info Service (AIS) is strengthening its entertainment and sports streaming platform AIS Play by teaming up with America’s National Basketball Association (NBA) to broadcast the 2025-26 game season to Thai fans.
Coverage of this year’s game season commences on Oct 22.
The NBA is a global sports and media organisation built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League. The group has established a major international presence, with games and programming available in 214 countries and territories.
Rungtip Jarusiripipat, head of entertainment at AIS, said the company has developed AIS Play into Thailand’s largest all-in-one entertainment hub, powered by the best network and curated global content.
The company aggregates core content creation and licensing, including major studios, independent filmmakers, content aggregators, sports rights holders and agents, leagues and federations.
She said bringing in world-class content such as the NBA marks another step in expanding the company’s audience base and enhancing the viewing experience.
“Basketball fans can now enjoy every key match on AIS Play, along with exclusive NBA access and premium entertainment from Prime Video — delivering excitement anytime, anywhere. This partnership plays a vital role in strengthening the basketball scene in Thailand,” said Ms Rungtip.
AIS customers can watch live NBA preseason games for free on Oct 4, 6, 10, 12 and 16, on AIS Play.
Somchai Lertsutiwong, chief executive of AIS, said recently that he expects AIS revenue from non-mobile and non-fixed broadband business to account for at least 20% of total revenue in three years, up from 10% at present.
The target calls for driving sustainable growth through new S-curve business areas, including digital finance, entertainment and retail services.
The NBA packages include NBA 2025-26 for 249 baht a month (excluding value-added tax [VAT]), offering every major NBA game live, including the regular season, playoffs, and All-Star Weekend, all via AIS Play.
This package also comes with Prime Video world-class entertainment, plus marquee regular-season matchups and key tentpole events, including the Emirates NBA Cup, Play-In Tournament, and NBA Finals.
Other packages include Play Sports for 599 baht a month (excluding VAT), which offers sports channels and major sporting events, including the Premier League, NFL and NBA, all via AIS Play. This package is available for subscription starting Oct 15.
Another package is called Play Ultimate+Sports for 1,499 baht a month for the first 12 months, then 1,799 baht a month (excluding VAT) thereafter. This package offers sports coverage from the Premier League, NFL and NBA via AIS Play, plus content from streaming platforms such as Disney+ Hotstar, Prime Video and others.