Mr Manatase Annawat, President of the Thailand Privilege Card (TPC), provided an update on the company’s performance and future direction.
‘We currently have over 40,000 members – an increase of 28 per cent from 2023, with record annual revenue reaching 60 billion baht. We see significant potential to attract foreign high-net-worth individuals (HNWIs), which will drive business growth and contribute to the expansion of the Thai economy.
‘Our goal is not simply to generate revenue from membership fees, but to play an integral role in stimulating Thailand’s economy through tourism by encouraging spending across related hospitality sectors – from hotels and restaurants to leisure activities and property investment. The Thailand Privilege Card also reinforces Thailand’s position as one of the world’s leading long-stay destinations.’
Bold New Marketing Direction
Mr Manatase outlined TPC’s 2025 marketing strategy:
‘This year we are taking bold steps to position Thailand as the ‘World’s Premier Residency Programme and Privileged Services Provider for Exclusive Individuals’. Alongside the introduction of our first Global Brand Ambassador, ‘Apo’ Nattawin Wattanagitiphat, we have launched a new commercial featuring Apo, who personifies the sophisticated lifestyle enjoyed by card members.
‘The campaign highlights a wide range of exclusive privileges offered by TPC and its business partners, including airport priority lanes and lounge facilities, discounts at five-star hotels and over 1,000 golf courses in Thailand and around the world, and access to leading hospitals and wellness clinics.’
He added, ‘Apo’s international profile as an actor and model, as well as his large fan base in several countries, makes him the perfect choice for this campaign. He will help to build brand awareness by fusing a sense of Thainess with a global standard of luxury.
‘This campaign, themed ‘The Ultimate Luxury’, emphasises how Thailand Privilege Card members can streamline their lifestyle and spend more meaningful moments with family, friends, and loved ones.
‘Our integrated marketing plan targets potential members worldwide through both online and offline channels – including airport advertising, in-flight media on Thai Airways International, mass transport systems, out-of-home media, and LED screens in Thailand and overseas at prime locations such as Times Square in New York, Nanjing Lu Road in Shanghai, and Singapore. This approach will strengthen our visibility in target markets while expanding into emerging markets such as India and the Middle East.’
Membership Privileges
The Thailand Privilege Card offers long-stay visas ranging from five to over twenty years, along with a suite of premium services such as:
Signature Airport Services – including Elite Personal Assistant (EPA), VIP lounge access, and electric cart transfers
Elite Personal Liaison (EPL) – personalised assistance throughout the member’s stay in Thailand
Lifestyle Privileges – special access to health and beauty services, luxury hotels, over 1,000 golf courses in Thailand and overseas, and fine-dining establishments across the country
Membership Tiers
The Thailand Privilege Card offers five membership levels:
BRONZE – 650,000 baht for 5 years
GOLD – 900,000 baht for 5 years + 20 points per year
PLATINUM – 1.5 million baht for 10 years + 35 points per year
DIAMOND – 2.5 million baht for 15 years + 55 points per year
RESERVE – 5 million baht for 20+ years (with optional 5-year extensions) + 120 points per year
This ultra-exclusive membership is reserved for ultra-high-net-worth individuals (UHNWIs) and offers the most comprehensive range of benefits.
Businesses interested in partnership opportunities may contact Vendor Relations at (+66) 2-353-4145 or email vendor_relations@thailandprivilege.co.th. For enquiries regarding General Sales and Service Agent opportunities, please call (+66) 2-353-4120 or email salesgroup@thailandprivilege.co.th.