Aboitiz Economic Estates has rebranded The Outlets at Pueblo Verde as The Outlets @MEZ2 Estate, reinforcing the retail complex’s integration within the 63-hectare Mactan Economic Zone 2 (MEZ2) Estate – Cebu’s leading industrial and business hub.
The move intensifies Aboitiz’s broader strategy to position MEZ2 as a fully integrated, sustainable, and future-ready destination that blends industrial, commercial, and lifestyle developments.
Located minutes away from Mactan-Cebu International Airport, MEZ2 Estate continues to evolve into a high-value hub where global industries and modern retail coexist with Cebuano culture and innovation.
The Outlets @MEZ2 Estate, recognized as the first and largest outlet mall in the Visayas-Mindanao region, features more than 70 international and local brands, including Nike, Adidas, Guess, Vans, Casio, and Sperry. The property also hosts the country’s first Adidas ‘Pulse’ concept store-signaling Cebu’s growing importance as a regional retail destination.
Designed as an open-air shopping and leisure environment, the development offers green spaces and pedestrian-friendly walkways. It also serves as a community hub, hosting weekend markets, fitness events, and cultural activities aimed at bringing together residents, professionals, and visitors.
Situated at the heart of the MEZ2 Estate, The Outlets caters to more than 14,000 workers within the zone, alongside surrounding residential and hospitality developments.
The integration highlights Aboitiz’s mixed-use model, combining retail, industrial, and business spaces to create what the group calls ‘live-work-play’ environments.
‘As we strengthen the connection between our estates and the communities they serve, The Outlets @MEZ2 Estate stands as a vital lifestyle destination for Cebu,’ said Clifford Academia, Vice President for Operations of Aboitiz Economic Estates.
‘This rebranding reinforces our commitment to creating integrated environments where industries thrive, and where people can live, work, and play seamlessly, Academia added.
The rebranding forms part of MEZ2 Estate’s broader transformation plan, which includes upgrades in transport infrastructure, utilities, and estate-wide mobility systems to enhance business efficiency and sustainability. Aboitiz Economic Estates-whose portfolio spans industrial and mixed-use developments nationwide-has emphasized its goal of building ‘smart, integrated, and connected’ communities that spur regional economic growth.
By aligning The Outlets more closely with the MEZ2 Estate brand, Aboitiz aims to strengthen its foothold in Cebu’s retail and industrial landscape-positioning the estate not just as a manufacturing base, but as a holistic destination for business and lifestyle.