The Philippines is set to showcase its top homegrown franchise brands at the International Franchise and Business Opportunities Expo (IFBO) in Tangerang, Indonesia, from October 31 to November 2, 2025.
Leading names such as Avocadoria, Canadian Tourism and Hospitality Institute, Carl E. Balita Review Center, Grainsmart Café, Island Tea Co., Jollibee, Living Water, Miguelito’s Ice Cream, Mr. Quickie, Oryspa, Potato Corner, and U Franchise will represent the country’s dynamic franchising sector at this international platform.
Indonesia offers a compelling market for Philippine franchise brands, driven by its large and youthful consumer base, rising middle class, and growing appetite for international brands. With over 282 million people and a rapidly urbanizing population, Indonesia is Southeast Asia’s largest economy and one of the region’s most dynamic markets. Its franchise industry is expanding quickly, supported by government initiatives and a strong entrepreneurial culture.
Building on the success of a similar initiative in Sydney, the DTI aims to highlight the variety, innovation, and quality of Philippine franchises at IFBO Indonesia. The expo serves as a key platform to connect trusted Philippine brands with Indonesian partners, fostering new business, investment, and export opportunities while strengthening bilateral economic ties.
The Philippines ranks as the 7th largest franchise market in the world and the largest in Southeast Asia, with over 1,800 brands contributing about 7.8 percent to the country’s GDP. This mission reinforces the Philippines’ strong position as a leading franchising hub in the region. This initiative is spearheaded by the Department of Trade and Industry-Export Marketing Bureau (DTI-EMB), in collaboration with the Philippine Trade and Investment Center (PTIC) Jakarta and the Philippine Franchise Association (PFA). It will also include a targeted business matching session hosted by the Philippine Embassy on October 30, 2025, ahead of the Expo.