THE Bank Marketing Association of the Philippines (BMAP), in collaboration with Xoxoday (Nreach Online Services Pvt. Ltd.), Hungry Workhorse Consultancy Inc. and Insider (Sosyo Plus Bilgi Bilisim Tekn. Dan. Hiz. Tic. A.S.), recently hosted an exclusive roundtable forum titled ‘C-Suite Exchange: Harnessing AI and MarTech for growth, at the Ascendion, Ayala North Exchange in Makati. The event brought together senior executives from banking, insurance, financing companies and local chambers of commerce to explore how artificial intelligence (AI) and marketing technology (MarTech) are transforming customer engagement, loyalty and growth in the financial services industry.
Subject matter experts
DELIVERING the opening keynote, titled ‘Vision for the Future of AI, Loyalty and MarTech in Banking,’ was Rey Lugtu, founder and CEO of Hungry Workhorse. He framed the convergence of technology, customer engagement and loyalty ecosystems. Rey discussed how AI and MarTech are driving transformation and competitiveness in the financial sector.
Rahul Singh, Country Leader of Change Healthcare, shared insights on ‘Driving Business Growth through Data-Driven Customer Understanding’ and shared real-world examples from leading brands that turned customer insights into measurable business outcomes.
Xoxoday APAC Regional Head DM Varun talked about ‘The Future of Loyalty-AI, MarTech and Banking’ and revealed how loyalty programs have evolved beyond traditional point systems to build deeper trust, retention and financial inclusion.
Completing the topic round-up was Insider’s SEA and GCR Regional Managing Director Jack Nguyen, who led the session ‘From Data to 100x ROI-Powering Personalized Banking Journeys with Customer Data and Experience (CDxP).’ He discussed how banks can leverage CDxP to deliver personalized customer experiences, enhance segmentation and achieve measurable ROI. CDxP helps resolve fragmented tech stack to make it unify data, omni-channel engagement in one platform. He also presented real use cases of CDxP from top banks with millions of active users.
Key takeaways
XOXODAY’S DM Varum said:
In the Philippines, solution providers work out by adjusting to the market’s purchasing power and because of people on the ground.
Insider’s Commercial Director Prince Datu further added:
Data is data and is just information. The question is, how to manage that information to benefit everyone?
Summarizing the roundtable was Kay Lugtu of Hungry Workhorse. She emphasized the relevance of the topics discussed as follows:
Using a productivity tool that has AI already embedded as a way of starting the AI journey.
All the capabilities of AI and MarTech are available and are not heavy investments, but something we can use to forge more engagement with customers and employees who are already digital natives and should be relayed at an understandable level.
We can harness business growth by looking at the capabilities of AI and MarTech.
Kay also hoped that something transformative would come from the event. ‘This event is a snippet, coming from BMAP, on how loyalty, AI and Marketing Tech come together in the quest for business growth,’ she said.
Thank you!
BMAP thanks the participants of the event and its collaboration partners Xoxoday and Hungry Workhorse and Insider for sponsoring this learning session.