Sun Life of Canada (Philippines) Inc. has launched a new investment-linked life insurance product that aims to make financial protection and wealth accumulation more accessible to Filipinos who want to secure their future while pursuing their goals.
Called Sun Life EasyLink Protect, the plan offers life insurance coverage up to age 100 and combines protection with potential investment growth. It was developed in response to findings from the Sun Life Asia Financial Resilience Index, which showed that while Filipinos are becoming more financially confident, long-term planning remains a challenge.
According to the index, only 64 percent of Filipinos feel capable of meeting their future goals, and one in three said they could not sustain themselves for more than three months without external support if their income suddenly stopped. The survey covered 1,000 Filipino respondents across six Asian markets between April and May.
These insights prompted Sun Life to design EasyLink Protect as a simple, flexible plan that allows clients to start investing and get insured without a long or complicated process. The product offers coverage equivalent to at least five times the plan’s annual premium and gives policyholders access to a diverse mix of local and global investment funds suited to varying risk appetites.
Clients may also choose flexible payment terms – annually, semi-annually or quarterly – over five or 10 years. The plan’s simplified application process comes with guaranteed acceptance, removing the need for medical exams or lengthy paperwork.
‘Sun Life EasyLink Protect is a plan that has a dual purpose,’ Sun Life client experience and marketing head Carla Gonzalez-Chong.
‘The insurance component ensures that even if life throws a curveball, the family’s future remains secure. Meanwhile, the investment component works to grow the fund value, which may be used either for major milestones or to keep the policy active,’ she said.
Chong said the product was created with modern go-getters in mind – those balancing ambition with practical financial planning.