The commerce minister has directed Thai trade offices in China to adjust their strategies in response to the latter’s economic development plan, in a bid to increase exports.
Commerce Minister Suphajee Suthumpun said the strategies must align with China’s 15th National Economic and Social Development Plan, announced by Chinese Premier Li Qiang during the China International Import Expo (CIIE) 2025. The Chinese government is focusing on promoting a green economy, innovation and technology, while also increasing middle-class income.
“We must analyse the five-year development plan to identify specific areas where Thailand can serve the Chinese market, such as agricultural products, consumer goods, animal feed, health foods, games and digital products. This is critical as China aims to double its middle-income population from 400 million to 800 million, which could be a massive market for Thailand to explore,” said Mrs Suphajee.
Chinese consumers now prioritise innovation, quality and sustainability over low prices, she said. Therefore, the commercial attachés must assess the unique opportunities and challenges in each province in China and design effective market-entry strategies.
During the meeting, the commercial attachés in China presented insights about regional trade opportunities, challenges and target product categories for Thai exports in five key groups.
First, agricultural and food products, which include rice, tropical fruits like durian, mango, and mangosteen, as well as processed and ready-to-eat foods and condiments.
Second is pet-related products, in response to the rise of urban pet culture in China, with items such as pet food and care items.
There are also opportunities for health and beauty items such as bird’s nest products, plant-based protein, coconut water, spa products, and health services, noted the trade liaisons.
Another potential category is eco-friendly and sustainable products, including biodegradable packaging, organic cosmetics, recycled clothing, natural home décor and ecotourism.
The final group is innovation and digital content, such as intellectual property products, films, games and animation.
In addition, Mrs Suphajee presided over a networking event celebrating five decades of Thai-Chinese relations hosted by the Department of International Trade Promotion.
The event aims to enhance business opportunities between Thai entrepreneurs participating in CIIE 2025 and Chinese buyers and importers.