Grab reports receiving more than 1 million orders under the “Khon La Khrueng Plus” co-payment scheme, while Line Man Wongnai has recorded 2 million orders.
Users started using this scheme for online food delivery on Nov 7.
As of Nov 11, 19.8 million out of 20 million participants in the scheme successfully spent a total of 31.8 billion baht, according to the Finance Ministry.
Of the total, 15.4 billion baht represented the state’s co-payment contribution.
Spending for online food delivery services tallied 486 million baht during this period, based on information from 900,000 participating food merchants.
Chantsuda Thananitayaudom, country head of Grab Thailand, said the scheme received overwhelming interest from both consumers and food merchants, supported by government subsidies that truly help stimulate spending, especially for food businesses.
This impact is not limited to in-store purchases, but is also clearly reflected in food delivery orders.
Grab recorded over 1 million orders as part of the scheme, while participating merchants saw their sales increase by an average of 3 times compared to normal periods.
The most popular use was orders for lunch, with the average value of each order ranging from 80-120 baht.
Popular single-dish meals included papaya salad, noodles, and fried chicken, while Thai tea was the most popular beverage. The provinces with the highest usage on delivery platforms were Bangkok, followed by Chon Buri, Khon Kaen, Nakhon Ratchasima and Chiang Mai.
“In this phase, the number of merchants registering to participate in the programme with Grab has increased by more than 50%, and many small and street food vendors and participating merchants have enjoyed an average sales growth of more than 3 times, underscoring the success of the government’s ‘Big Quick Win’ policy,” Ms Chantsuda said.
Ordering frequency increased significantly, with the number of users placing two or more orders per day rising 2.5 times compared to regular periods. The most popular dishes were papaya salad, followed by noodles and fried chicken. The top beverages were Thai tea, green tea/matcha, and iced cocoa.
The top five provinces with the highest co-payment scheme delivery usage were Bangkok, Chon Buri, Khon Kaen, Nakhon Ratchasima and Chiang Mai.
“The average hourly earnings of delivery drivers have increased by 13% since the programme began. Likewise, suppliers and distributors of food and beverage ingredients also benefited from increased activity,” said Ms Chantsuda.
Yod Chinsupakul, chief executive of Line Man Wongnai, told the Bangkok Post the platform recorded 2 million orders from 1 million users, with 40,000 platform merchants registered under the scheme.