EARDRMS is a boutique record label founded by creative-business pioneer Edge Pamute and renowned musician, producer, songwriter, director, and renaissance man Jay Ortega.
Rooted in Edge’s influential early work with MYX -where he and Toti Dalmacion helped shape the rise of iconic independent OPM acts such as Eraserheads, Rivermaya, Bamboo, as well as Jay’s musical legacy with bands such as Gnash, DRT (an all-star lineup with members of Razorback, and Wolfgang), Apartel with Ely Buendia, Holmes. Jay directed TV shows for both ABS-CBN and GMA, and conceptualized and directed live events for several brands and agencies. His longest tenure was with Livewire.
EARDRMS carries forward a legacy of discovering and elevating groundbreaking Filipino talent.
Edge said, ‘EARDRMS will cater to all genres, not just electronic/dance/house, contrary to the label pioneers’ musical DNA. Our label is positioned more to be the foremost purveyors of immaculate taste and impeccable sound. We are selectors of only the best of the best.’
EARDRMS’ releases draw from the feel and instincts of the label founders, honed and perfected by more than 30 years of exposure in the entertainment industry on both creative and corporate management sides.
The label’s first two album releases are ‘X-Mas ClassiX RemiXed,’ featuring some of the best artists in the scene today, and a special double album ‘Back2Back Non Stop,’ a Non Stop Mixed album never before done in the country, that focuses on iconic names Toti Dalmacion and Manolet Dario. Both releases are Limited Edition, High-Fidelity, Direct-to-Disc records.
Edge said, ‘We are starting a cultural movement, wherein we want to highlight the best Filipino artists, and hopefully take them to the world stage. It all begins with passion, and we are committed to making a difference.’
Vinyl is the keyword that mobilized the partners to put up the EARDRMS label. The chosen business model is vinyl on demand, designed to preserve the traditional record format in 33-1/3 rpm revered by collectors and audiophiles for delivering the warmth and clarity of the listening experience.
Each vinyl release will promote eclectic talents for people with more sophisticated tastes.
The label will also contribute to the discovery and eventual preservation of pieces of history, preventing vital music from getting lost in the ephemeral nature of modern pop music. In the endeavor to perpetuate music on vinyl, the boutique label will also archive precious moments and people in sound that evoke personal scenes and feelings with each spin of the vinyl platter. The record itself becomes a collectible physical artifact in high fidelity to discriminating music lovers.
Then there’s the business side to the product proposition. Jay said, ‘It’s a common expression: no guts, no glory, no money, no honey for the homey. We will make a buck out of our boutique label, but definitely not at the expense of the artist. We understand the struggles every recording artist goes through and we will certainly not be a part of their continuing ‘exploitation’ by the (mainstream) labels. We’re here to elevate Filipino artistry to the global stage. ‘
EARDRMS will have its unique formal launch on November 22, Saturday, at Back Alley, BGC, starting 5PM.
The ‘X-Mas ClassiX RemiXed’ features some of the best artists in the scene today, such as Vintageboy aka Dan Gil (Chilitees), Gabriel Lazaro, Anunak aka Red-I, I-Dren Artstrong, silverfilter, Scrambled Edge, Jay Ortega, and Abdel Aziz.
The special double album ‘Back2Back Non-Stop’ focuses on iconic names Toti Dalmacion and Manolet Dario. It’s a Non-Stop Mixed album which has never been done before in the country, and likely all of Asia. Both releases are Limited Edition, High-Fidelity, Direct-to-Disc records.