SM Prime Holdings Inc. is investing P3.6 billion to build a new convention center in Cebu, touted as one of the largest meetings, incentives, conventions and exhibitions venues in the Visayas.
This affirms the group’s commitment to Cebu following the recent earthquake and flooding that devastated parts of the province.
SM Hotels and Conventions Corp. (SMHCC) is set to open the new facility, SMX Convention Center Seaside Cebu, in the fourth quarter of 2026.
SM Prime disclosed to the Philippine Stock Exchange on Thursday that the upcoming facility would offer over 21,000 square meters of leasable space spread across six levels. It will have more than 18,000 seating capacity. Growing portfolio
With the launch of SMX Seaside Cebu, SMX’s total convention portfolio will expand to over 80,000 square meters of event leasable area across 10 venues nationwide.
The portfolio includes the planned SMXCITE in Pasay, SMX Manila, SMX Aura in Taguig, SMX Bacolod, SMX Davao, SMX Clark, SMX Olongapo, Skyhall Seaside Cebu and Megatrade Hall in SM Megamall. This regional expansion reaffirms our position as the largest private convention center networkin the Philippines,’ said Peggy Angeles, executive vice president of SMHCC.
Angeles said after the recent events, the SM group was hoping that SMX Seaside Cebu would play a ‘meaningful role’ in revitalizing the tourism and business landscape of the province.