When Uganda realises the future is creative

Uganda has always loved its scientists and engineers, and the admissions data prove it. Public universities publish government sponsorship lists where medicine, engineering, computer science, and statistics sit firmly at the top of cut-off tables year after year, demonstrating how national merit admissions have long tilted toward technical disciplines.

Bridging schemes such as the Higher Education Access Certificate were also designed to widen access into tertiary study with a specific emphasis on science and innovation fields. Significant scholarship resources have followed this pathway.

A recent programme worth more than Shs95 billion was launched specifically to help rural girls enter STEM programmes in universities and vocational institutions, showing the scale of investment dedicated to these fields. None of this is wrong. Science will always be essential. But it is no longer enough.

Uganda is one of the youngest nations on earth. More than 70 percent of its people are under 30, and 22.7 percent fall into the youth category. If Uganda is truly committed to solving youth unemployment, it must shift attention to the industries that are already proving capable of hiring rapidly, growing without heavy capital needs, and rewarding initiative without delay.

These industries are in the creative economy, and the evidence is undeniable. According to Uganda Bureau of Statistics, arts, entertainment, and recreation rose from just above two percent of gross domestic product in the 2021 to 2022 financial year to more than four percent in 2022 to 2023.

National accounts confirm that services led the country’s 5.2 percent economic expansion in that period, with creative sectors among the activities that rebounded strongly. Another national analysis places the creative economy at 3 percent of GDP in 2023, valued at about Shs4.2 trillion, placing it on par with mining and exceeding several agricultural value chains. These are not small numbers. They are signals of an industry that is doing exactly what Uganda needs most: absorbing young people quickly and sustainably.

For more than 12 years, the Uganda Film Festival has served as the country’s leading platform for recognising creative excellence, annually presenting about 25 awards across film, television, and technical categories. Institutions like MultiChoice Uganda have helped strengthen this ecosystem by supporting training and professional development that raise industry standards.

Alumni emerging from these creative training pathways continue to excel, winning at the Uganda Film Festival and at the IKON Awards. Their success now extends across the continent, with nominations and wins at major platforms including the Africa Magic Viewer’s Choice Awards, Women in Film Awards, among others.

At the same time, Uganda’s digital creators are rewriting the country’s employment map. TikTok has become a true marketplace, not a pastime. Young people in Masaka, Mbale, Gulu, and Kampala are building businesses from their phones.

Dancers, comedians, stylists, beauty artists, musicians, commentators, and storytellers are earning income from brand deals, digital gifts, sales, and event bookings, even if much of this new digital economy remains uncaptured in official statistics. The mobile phone is now a studio, a shop, and a global export channel.

If Uganda wants to reduce youth unemployment, it must support the platforms and institutions that are nurturing this creative rise. Initiatives like the Uganda Film Festival must continue receiving national support because they spotlight the professionals driving one of the most vibrant sectors of the economy.

The same must be said for creative training pipelines which train hundreds of filmmakers across the region and whose alumni are contributing significantly to national productions and regional media. This is no longer just an artistic choice. It is an economic opportunity with real, measurable outcomes.

Uganda cannot continue expecting the sciences and a handful of traditional industries to shoulder the burden of national employment. They cannot do it alone. The creative economy is growing fast enough, accessible enough, and dynamic enough to meet the needs of a nation that grows at more than 3.5 percent annually. It is time for policy, investment, and national attention to shift.

Uganda’s youth are already doing the work. They are creating jobs for themselves and others. They are exporting culture. They are winning awards. They are running micro enterprises from their pockets.

The country must now meet them with belief, with funding, with protection, and with visibility. The future will belong to the nations that understand the power of creativity. Uganda has the talent. It has the youth. It has proof. All that remains is the choice to act.

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