Bo.Plug, Botswana’s newest advertising enterprise has officially launched, bringing a bold promise to revolutionise both informal trade and advertising in the country through professionally built workstations that double as advertising platforms.
On 25th of May 2026, the enterprise kicked off its landmark Re A Go Plug’a! activation where they partnered with 7 informal traders in the CBD and Main Mall to use the very first set of workstations. ‘Informal traders are the backbone of the everyday economy. They serve thousands of people daily providing affordable essentials, supporting families, and keeping communities moving. Yet most of them trade from improvised and unstable setups,’ said Bakang Sethole, Bo.Plug Business Developer, on the reasoning behind this venture. ‘These makeshift setups don’t reflect the scale of the traders’ effort or the economic value they create.’
With a vision to empower the informal sector, Bo.Plug developed a local solution with national impact through the design, manufacture, and maintenance of durable, professionally-designed workstations that give traders the structure and support they deserve, while creating shared value for brands and cities.
The message is simple; if you hustle, you deserve a proper workstation. Each table is locally fabricated, giving traders a professional platform while creating a circular business model that benefits brands, traders, and Gaborone city alike.
The Re A Go Plug’a! activation is expected to continue into 4 other areas of Gaborone’s highest-traffic zones, engaging a further 8 informal traders. ‘Every trader who signs up is proof that this product is needed. The activation is more than just a deployment, it’s a live demonstration of market demand, and the beginning of a movement to raise the standard for every informal trader in the country,’ concluded Sethole.
Bo.Plug not only acts as a product provider, but as a long-term partner in strengthening Botswana’s informal economy, innovating marketing efforts for corporates and local businesses alike, and creating cleaner, safer environments for Batswana to live and work in.
Bo.Plug is a Botswana-based advertising enterprise that designs, manufactures, and maintains durable workstations for informal traders. By combining practical design with social purpose, Bo.Plug creates a circular model where community empowerment, responsible branding, and urban improvement work hand in hand designed, built, and maintained right here in Botswana.