WHILE this column could talk about ‘how I became a model for a beauty campaign at my age,’ I would rather review the products that Filipino brand GRWM Cosmetics launched for its fifth anniversary.
When Angelo Gambayan, GRWM Cosmetics’ public relations and communications manager, got in touch with me to ask if I would be okay to be a model for their 5th anniversary campaign, I was really surprised. But when I got to see Lip Couture, GRWM Cosmetics’ first-ever refillable lipstick, I understood that I was the market for it. I’m not the only market but I’m probably one of the most loyal users of bullet lipstick in the world.
Lip Couture has a comfortable velvet matte formula and applies with a silky smooth glide. It’s not a colored balm or lip oil. It’s a lipstick that delivers high pigment color, just the way I like it. I do wear glosses, balms, and lip oils but my preference will always be lipsticks because I have pigmented lips. I also like how you can wear just lipstick and nothing else on your face. There is something very powerful about wearing lipstick.
Some people will say lipstick is too drying but I wore Lip Couture for the 5th anniversary shoot from around 8:30 am to 8pm and my lips were fine. The shade I wore was Jame. Lip Couture, I would say, is a comfortable satin lipstick.
Lip Couture is available in 20 inclusive shades and four refillable cases: Luster, Rosé Metal, Noir Metal, and Bronze Umber. The lipstick is formulated with ingredients like Shea Butter, Avocado Oil, Vitamin E, Grapeseed Oil, and Sodium Hyaluronate.
For its 5th anniversary, GRWM Cosmetics partnered once again with Pawssion Project for a limited-edition collection that includes a palette and a lip gloss, with 100 percent of net proceeds donated to the animal rescue and rehabilitation organization toward building a dedicated shelter for rescues.
‘This partnership is deeply personal to us. It reflects what GRWM Cosmetics has always stood for, not just creating products people love, but creating impact that truly matters,’ said Mae Layug, CEO and founder of GRWM Cosmetics.
The hero product of this collaboration is the Palette of Pawssibilities, a special edition of Face Card 6-Pan Palette Case. Featuring intricate patterns inspired by rescued furbabies and the Pawssion Project logo, the design celebrates care, compassion and creativity.
Finally, there is Power Gloss in limited-edition shade, Cleo, named in honor of a recent cat rescue of
Mae, created to honor the partnership.
GRWM Cosmetics is a staunch advocate for sustainability and is PETA-certified cruelty-free beauty.