The chief of the Energy Regulatory Commission (ERC) is joining the Titktok craze.
ERC Chairman Francis Saturnino Juan said establishing his presence on TikTok is ‘essential’ for connecting with the younger demographic. The agency’s announcements-particularly those involving power rates-could have a better reach especially among the youth, he added.
‘I should create a TikTok account because that is where I can connect with the younger generation. While I use Facebook and Instagram from time to time, I have been told that TikTok offers higher engagement with youth.
We must look into this because we cannot regulate something we do not understand,’ the ERC chief said on the sidelines of the inauguration of the MTerra Solar project last week.
Juan currently has 2,800 followers on Facebook and 289 on Instagram.
He assumed the post of chairman and CEO of the ERC on August 11, 2025. During this 11-month stint, the seasoned energy expert initiated structural reforms to address longstanding industry concerns, facilitated the unclogging of the ERC docket, and implemented decisive regulatory actions that targeted a specific, named bottleneck.
The ERC reported significant 11-month gains, including over 232,000 kilowatts of connected clean energy, 6,986 issued licenses, and P21.3 billion in facilitated authorizations.
The agency said it implemented a ‘structural shift’ that drastically increased approval speeds for power supply and capital expenditure projects compared to previous periods, while launching ‘The Next Watt’ agenda for continued regulatory modernization.
‘We call our forward agenda ‘The Next Watt.’ It is a simple idea: every additional unit of electricity this country generates, moves, and delivers should be produced under rules that are more responsive, more transparent, and more forward-looking than the ones that came before it.
We are not finished. The backlog is not zero. The digital transformation is not complete. But the direction is set, and the evidence is on the record,’ said Juan.