SET-listed developer Sansiri is bullish on Phuket’s residential market as it shifts towards pool villas and foreign buyers, with plans to launch 40 billion baht worth of new projects over four years, matching its total development value on the island over the past 15 years.
Poomchai Mattayompoppinyo, managing director for southern project development, said the company will launch its first pool villa project in the second half of 2026, driven by robust demand from foreign buyers in Phuket’s luxury residential market.
“Pool villa demand is strong but buyers are increasingly concerned about construction quality and delivery delays,” he said. “We will complete the project before launching sales, giving buyers the confidence to see the finished product before committing.”
Buyers of pool villas comprise both foreigners and Thai investors seeking rental income from foreign tourists, said Mr Poomchai.
The first project, The Tales Story One – Bangjo, is located in the Bangjo-Cherng Talay area and comprises 13 units priced from 45 million baht. Each villa has a land plot of 140-150 square wah, offering usable space from 400 square metres with three bedrooms.
He said luxury pool villas of this size typically command monthly rents of 300,000-400,000 baht under one-year lease agreements. During Phuket’s peak tourism season from December to February, some owners lease their properties for only three months, earning 600,000-900,000 baht per month.
“Our development plan from 2027-30 will focus more on beachside and beachfront locations as foreign buyers become an increasingly important customer base,” said Mr Poomchai. “We have already secured more than 10 land plots in these prime areas.”
Locations attracting the strongest foreign demand include Nai Yang, Bang Tao, Surin, Karon and Rawai beaches. Sansiri is also returning to Patong Beach with a new project a decade after launching its first development there.
“While foreign buyers and overseas investors remain our key target, we will continue developing projects for local residents and people relocating to Phuket for work,” he said.
Projects targeting local demand are going to be located in key business districts, including areas around Central Phuket, Kathu, Koh Kaew near the British International School Phuket, the emerging Bang Tao business district and Pa Klok, said Mr Poomchai.
Sansiri entered the Phuket market in 2011 and has since developed around 10,000 residential units, including condos and low-rise houses, with a combined project value of 40 billion baht. Between 2027-2030, the company plans to launch 30 new projects worth 40 billion baht, comprising 17 condo projects valued at 25 billion baht and 13 low-rise housing projects worth 15 billion baht.
In the second half of 2026, Sansiri plans to launch seven projects worth a combined 10 billion baht, including four condo developments in Cherng Talay, Phuket Town, Patong and Rawai, and three pool villa projects in Bangjo, Pa Sak and Phru Jampa.
“We are upgrading our Phuket sales target for this year from 5 billion baht after recording 3 billion in the first half, surpassing our half-year target and up from 2.3 billion year-on-year,” Mr Poomchai said.
Thai and foreign buyers each accounted for half of total sales in the first half, compared with a previous split of 70-75% Thai buyers and 25-30% foreigners. Russian and Chinese buyers remained the largest foreign customer groups.