The partnership continues to champion meaningful conversations, from environmental responsibility to the courage of embracing one’s truth.
A good storyteller does more than gather information.
The real craft lies in knowing what matters, uncovering connections between perspectives, and presenting them in ways that allow people to relate, reflect, and remember.
For four decades, The Philippine STAR has built its legacy on bringing important stories to the forefront. That legacy continues through its longstanding partnership with Robinsons, where shared values have led to initiatives that inspire action and create lasting impact.
Purpose that moves communities
Among these is Project KaLIKHAsan, a special sustainability collaboration launched in 2023 to make environmental responsibility easier for Filipinos to understand and embrace.
Robinsons recognized that eco-friendly practices become more meaningful when they move beyond corporate discussions and become part of everyday conversations.
Project KaLIKHAsan brought this vision to life by showing that sustainability is not a distant idea, but something within everyone’s reach.
PhilSTAR Media Group Executive Vice President Lucien Dy Tioco explains, ‘The purpose of KaLIKHAsan is to really try to make the average Filipino appreciate what sustainability is all about because not everybody understands sustainability.’
Rather than simply sharing information, Project KaLIKHAsan created opportunities for people to engage with it in more tangible ways.
‘I think it was in the way we crafted the programs,’ Dy Tioco says. ‘It’s more about creating those experiences that would delight people.’
That approach shaped the project’s initiatives.
Designers transformed recyclable materials into wearable collections, students created short films on sustainability, and artists reimagined unused metals and other recyclable materials into works of art.
‘The driving message that we wanted to convey is sustainability is not necessarily a process that companies embrace,’ he adds.
‘It could also be embraced right in your own home or in your personal space.’
Together, both organizations demonstrated how purposeful collaboration can bring environmental stewardship closer to the communities they serve and contribute to a more sustainable nation.
Impact that inspires generations
Beyond sustainability, the partnership has also supported campaigns that celebrate individuality and the diverse narratives that reflect Philippine society and culture.
This commitment is reflected in Truth Festival, a platform that encourages people to embrace their identities and express themselves authentically.
The annual event brings together music, talent, and creative expression, offering a space where people can connect and celebrate what makes them unique.
‘In its second year, Robinsons played a role in helping us further our mission by providing the venue for Truth Fest,’ says Dy Tioco.
Held at Bridgetowne, the festival was set against the backdrop of Victor, the towering landmark that symbolizes resilience and triumph.
As an iconic centerpiece, Victor reflected the spirit of the celebration – honoring the strength, courage, and truth that define every personal journey.
The two initiatives are just some of the ways both organizations have advanced their respective missions, highlighting how their partnership continues to amplify their common advocacies.
A journey never taken alone
For 40 years, the partnership between The Philippine STAR and Robinsons has evolved alongside the changing landscape around them.
‘Robinsons has been a long-standing partner since The STAR started,’ Dy Tioco says.
‘As Robinsons has grown into a huge conglomerate, we have pursued these partnerships in more ways than one.’
What has sustained the relationship is the ability of both organizations to grow with each other – finding new ways to create, innovate, and respond to what people need.
As the publication celebrates this milestone, it recognizes that its journey has been shaped not only by the stories it tells, but also by the partners who have helped bring those stories to life.