The first Thailand Content Market 2026 generated about 9.8 billion baht in trade negotiations. The categories that captured the most interest included films, animation, Boys’ Love and Girls’ Love series, production services, games and content services.
Co-hosted by the Department of International Trade Promotion (DITP), the Creative Economy Agency and the private sector, the event took place from July 20-22 at Queen Sirikit National Convention Center (QSNCC), aiming to promote Thailand’s creative economy, connecting entrepreneurs, producers, content creators, investors, buyers and platforms.
Pornvit Sila-on, deputy director-general of the DITP, said the event facilitated 1,706 business meetings over three days, resulting in trade negotiation values of 9.8 billion baht. Of this amount, 266 million baht is expected to be realised immediately, 2.67 billion baht within one year, and 6.86 billion baht within 2-5 years.
He said the event provided a platform for business matching, knowledge exchange and international collaboration, helping create new business opportunities, expand overseas markets for Thai intellectual property, and enhance the long-term global competitiveness of Thailand’s content industry.
In terms of trade negotiation value by activity, the Bangkok International Digital Content Festival generated 2.11 billion baht, the Bangkok International Content Market 2.3 billion baht, the Business Matching Area 1.95 billion, and the Thailand Content Market exhibition booths 3.53 billion.
A total of 338 exhibitors participated, including 300 Thai companies and 38 foreign companies from China, South Korea, Japan and Southeast Asian nations.
The event attracted 6,731 visitors, including 5,694 Thais and 1,037 foreign visitors.
The department plans to host the Thailand Content Market 2027 from July 1-3, 2027 at the QSNCC, expecting to integrate the “Bangkok Rights Fair”, which adds book and publishing rights negotiations.