Royal Salt Ltd, the manufacturer of Mr. Chef Salt, awarded 20 consumers N1 million each at the grand finale of its 12-week consumer engagement campaign in Lagos.
The winners received ceremonial cheques at an event attended by company representatives, distributors, media organisations, WAZOBIA FM, agency partners and other guests.
The campaign, tagged Mr. Chef Market Runz, also saw more than 500 consumers receive cash prizes ranging from N5,000 to N10,000 through weekly radio and social media trivia competitions.
According to the organisers, the activities were conducted across five WAZOBIA FM stations and the brand’s digital platforms, with participants answering questions about the Mr. Chef brand and other topics.
The grand prize winners were selected through a raffle draw broadcast live across the five WAZOBIA FM stations and the company’s Facebook, Instagram, TikTok and YouTube platforms.
Speaking at the event, the Group Managing Director of Royal Salt Ltd said the campaign was designed to recognise consumer loyalty and celebrate Nigerians.
‘At Royal Salt Ltd, we believe our consumers are the foundation of our success,’ the managing director said.
The official added that the company was pleased to reward the 20 grand prize winners as well as hundreds of other participants who received cash prizes during the campaign.
The Lagos finale featured the presentation of cheques to the winners, entertainment, testimonials and media engagements.