Elizabeth Agboola, Nigerian tourism strategist and policy advisor, has announced the pre-order launch of her debut ebook, Tourism as Capital: 52 Weeks That Shaped a New Continental Doctrine, a collection of 52 essays challenging conventional thinking about tourism’s role in Africa’s economic future.
The publication brings together a year of insights originally shared through her weekly Office Hours with TEA series. Rather than viewing tourism as a leisure industry, the book presents tourism as an integrated economic system capable of driving investment, trade, diplomacy, workforce development, aviation, and regional integration.
‘Tourism has long been discussed as entertainment,’ said Agboola. ‘This book argues that tourism should instead be recognised as capital, an economic asset capable of creating jobs, attracting investment, strengthening international partnerships, and transforming destinations.’
Agboola, founder of NTT Global Destinations, has worked across Africa, the Caribbean, and the emerging halal economy, advancing destination development through tourism diplomacy, market access, and strategic partnerships. She led the first direct Nigeria-Caribbean charter flight to Jamaica and currently serves as Strategic Partner (Market Access and Tourism Diplomacy) to the Nigerian Tourism Development Authority (NTDA), Strategic Partner (International Relations and Strategic Engagement) to the Federation of Tourism Associations of Nigeria (FTAN), and Halal Tourism Lead on the Nigeria Halal Economy Strategy Implementation Committee Secretariat (NHESICS).
Having travelled to more than 70 countries across six continents, Agboola draws on global experience to propose a practical framework for policymakers, investors, destination managers, academics, and tourism professionals.
The ebook examines themes including destination economies, tourism diplomacy, aviation, halal tourism, workforce development, investment, Africa-Caribbean cooperation, and the role of tourism in national development.
The pre-order launch comes ahead of the conclusion of the Office Hours with TEA series, which will publish its final edition on September 1, 2026.