PraXis, a member of the ICI Group, bagged the sole GOLD win in the Best Integrated Event Campaign category at the Marketing Events Awards 2026, for Nescafe Fusion: The Philippine Music Festival.
The category is among the toughest categories, rewarding work that fuses online and offline channels into one seamless experience, and NESCAFE FUSION delivered on all fronts.
NESCAFE FUSION set out to celebrate OPM. Competing media giants Played as One. Youth creators and students became advocates. School tours connected with communities. PR wove Fusion into entertainment programs. Event day was designed to delight from offline to online. DOT even joined the fold, bringing the celebration to a global scale.
‘The most powerful campaigns happen when strategy, culture and creativity move as one,’ said Gladys Basinillo, CEO of PraXis. ‘Impact multiplies.’
With gold now in hand, PraXis is ready to build the next big thing.