KPC Importation Services is strengthening its support for Filipino entrepreneurs through its weekly ‘Importing Masterclass: The Strategic Way to Start a Business,’ an online training program designed to help aspiring and existing business owners better understand international sourcing, supplier verification, and the importation process.
Held every Sunday at 6 p.m. via Google Meet, the masterclass forms part of KPC’s continuing commitment to educate aspiring entrepreneurs, existing business owners, working students, overseas Filipino workers, and other Filipinos who want to learn how to import smarter and start a business more efficiently.
The program covers KPC’s history and key milestones, strategic product sourcing through Alibaba, supplier negotiation and legitimacy verification, and the creation and optimization of an Alibaba account. Participants are also introduced to the process of creating a KPC account and securing a KPC Code, as well as the company’s importation routes, extended services, and the strategic advantages of importing with KPC.
The training aims to address common challenges faced by first-time importers, particularly in finding legitimate suppliers, identifying products with market potential, and understanding the processes involved before bringing goods into the Philippines. For existing business owners, the masterclass also provides an opportunity to strengthen sourcing strategies, explore new product categories, and improve supply chain operations.
KPC’s importer education initiatives extend beyond its weekly sessions. In November 2025, KPC Importation Services and Alibaba.com conducted an Advanced Workshop on Alibaba.com Trading and Global Market Expansion, attended by hundreds of business owners from across the country. The workshop provided participants with insights on international sourcing, supplier verification, and opportunities in global trade.
The initiatives reflect KPC’s broader direction as more than a traditional Freight Forwarder in the Philippines, with the company expanding its role to include sourcing education, importer training, and business development support.
‘Kilala nila si KPC as a forwarder, but we don’t just ship the products; we cater to the whole 360 part of the business. Ini-empower namin yung mga clients namin. More than their shipments, priority namin ang growth nila,’ said Mr. Khelvin P. Cruz, CPA, MBA, CEO of KPC Importation Services.
Through this approach, KPC continues to position itself as a Trusted Freight Forwarder that goes beyond importing packages, helping Filipino entrepreneurs gain access not only to logistics services but also to knowledge, sourcing opportunities, and supplier networks that can support long-term business growth.