Returning shows seen to lift ABS-CBN revenue

Media giant ABS-CBN Corp. is putting out more content with public recall, including the return of ‘Gandang Gabi Vice’ (GGV), to improve revenue, pressured by the task of becoming profitable again.

During the company’s annual stockholders’ meeting, ABS-CBN chief operating officer Cory Vidanes confirmed that popular evening talk show GGV is returning on free TV in September via GMA-7.

The show, hosted by Jose Marie Viceral, popularly known as Vice Ganda, ended its run in March 2020, weeks before ABS-CBN went off air after Congress denied its bid for a fresh franchise.

At its height, GGV pulled double-digit ratings for ABS-CBN and had beaten rival shows with comfortable leads. GGV also landed Vice Ganda hosting awards from the PMPC Star Awards.

Vidanes also said ABS-CBN is partnering again with GMA Network Inc. in developing another edition of ‘Pinoy Big Brother.’ The show, however, will be moved to a new home after its original site at the ABS-CBN compound was closed in preparation for a property sale.

‘We are launching ‘Pinoy Big Brother Collab 3.0′ in October in partnership with GMA, and yes we are moving to a new PBB house that will be more cost efficient for us,’ Vidanes said.

Outside of content production, ABS-CBN is also completing the P6.24-billion sale of most of its properties in Quezon City, with turnover slated for mid-2027.

Once the properties are handed over, ABS-CBN will be consolidating all of its operations in the ELJ Communications Center and Gina Lopez Building.

In 2025, the Lopez and Zobel families agreed on the sale of 30,000 square meters of ABS-CBN’s 44,027.3-sqm property in Quezon City to Ayala Land Inc. The transaction includes ABS-CBN’s landmark headquarters in Mother Ignacia Avenue, towered by an iconic transmitter used then to air on free TV.

ABS-CBN president and CEO Carlo Katigbak said the company is paring down debts and losses. ABS-CBN’s recurring net loss before one-time writeoffs, excluding Sky Cable Corp., went down to P2.5 billion in 2025, from P8.3 billion in 2020.

On top of this, ABS-CBN is spending 54 percent lower for general expenditures and manpower costs to P6.9 billion compared to pre-franchise era’s P15 billion in 2019.

As a whole, ABS-CBN’s outstanding debts, excluding Sky, have decreased by 59 percent to P8.5 billion as of 2025, from P20.5 billion six years ago.

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