THE management of Four Pulley Limited (FPL) Media has said the decision of the out-of-home media company to partner the Advertising Regulatory Council of Nigeria (ARCON) as a platinum member for this year’s edition of the National Advertising Conference (NAC) was informed by the desire to contribute to conversations that would help shape a more innovative and future-ready industry.
The CEO, FPL Media, Lanre Ashaolu, also expressed the company’s delight at supporting a platform that encourages the industry to think beyond its current realities and prepare for what lies ahead.
He argued that the nation’s marketing communications industry is at an important point of transformation, adding that platforms, such as NAC, provide an opportunity for the industry to collectively examine its present situation and how to prepare for the opportunities ahead.
Also speaking on the partnership, Head of the Marketing Committee, Mr Uduak Bassey, welcomed Four Pulley Limited to the conference’s growing network of partners, describing the collaboration as an important demonstration of the value of industry cooperation.
‘We are pleased to welcome Four Pulley Limited as a Platinum Partner of NAC 2026. Their support reinforces the importance of collaboration between industry stakeholders in building a stronger and more future-ready marketing communications ecosystem,’ Bassey said.