Fueled by their game-changing ideas and innovative solutions to create a positive impact, 58 contestants and student organizations from more than 70 universities and colleges nationwide strutted their wares in the recently concluded Globe Launchpad: Student Grants Pitch Day 2026 held at Globe Telecom Plaza in Mandaluyong City.
Marketing Management students Alyssa Louise Layug, Sofia Marelle Sadiasa, and John Carlo Go from the De La Salle-College of Saint Benilde (DLS-CSB) were honored as one of the 12 winning teams in the competition.
The delegates belong to the Benilde Junior Marketing Association (BJMA), the official student organization of the Marketing Management Program under the School of Management and Information Technology.
BJMA made the cut for the Emerging Partner category, along with Ateneo De Manila University’s Blue Consulting Group (BCG), University of the East Caloocan’s Ang Alyansa ng Aktibong Bahaghari sa Silangan (ALAB), and Affiliated Stanford Entrepreneurial Students (ASES) Manila.
The participants proposed event concepts intended to empower students with meaningful insights, practical knowledge, and industry perspectives which will prepare them for the evolving landscape of business and marketing.
One of these was ‘Industry Expert Hour: Artificial Intelligence in Practice,’ which highlighted AI as a tool that enhances-rather than replaces-human capabilities, and promotes the ethical and responsible use of AI in both academic and professional settings. It encouraged students to embrace emerging technologies, as they continuously develop their own knowledge, creativity, and critical thinking skills.
They likewise pitched the ‘Digital Marketing Conference,’ which explored the latest trends in digital marketing, AI, content creation, branding, and analytics.
Marketing Management Program chairman Erickson Jao, MMC, CPM, served as the students’ mentor, alongside educators Mhendrit Venezuela, MBA, and Paulo Vincent Sandrio, MMC.
‘With Globe’s call to ‘Go Forward Together,’ our student organizations continue to show what youth-led events, innovation, marketing, and real-world impact can become,’ Jao stated.
Other perks of the program included student grants of up to P50,000, tools for students, live mentorship, on-the-spot feedback, social media features on Globe’s official channels, internship opportunities, and rewards.