NutriAsia, proud makers of the Philippines’ best condiments, juices, RTD coffee, sauces, and dips, continues to showcase excellence in marketing as its Team UFC Golden Fiesta Canola Oil brought home two silver trophies from the 2026 Marketing Excellence Awards (MEA).
The brand team, alongside its partner agencies-OMD Philippines, Dentsu Creative Manila, Inc., and SMS Philippines Healthcare Solutions Inc.-secured secondary honors in both the Excellence in Integrated Marketing and Excellence in Consumer Insights/Market Research categories, two of the most competitive fields in the awards program. This milestone marks the first-ever MEA win for both Team UFC and NutriAsia.
Presented by Marketing-Interactive-a Singapore-based regional trade publication with hubs in Malaysia and Hong Kong-the MEA is one of the region’s most prestigious recognition programs for the marketing industry. Originally launched in Singapore in 2012, the awards are now held annually across major Asian markets, including the Philippines, Singapore, Malaysia, Indonesia, Thailand, and Hong Kong.
UFC Golden Fiesta Brand Manager Ina Nocheseda expressed the team’s immense pride in the recognition:
‘We are thrilled with this recognition, as this caps months of research, planning, and excellent execution across the brand team and our partner agencies. These awards tell us that we did a fantastic job collating and curating consumer insights, transforming them into concrete brand actions, and successfully achieving our campaign objectives. These accolades-on top of the actual results-speak for themselves. They are proof that we listened and analyzed. We acted and we delivered.’
NutriAsia Category and Consumer Marketing Group Head Gretchen King congratulated Ina and the brand team for the achievement:
‘The entire NutriAsia family is very proud of Team UFC Golden Fiesta, not only for the recognition, but for the built-in advocacy in the campaign that undoubtedly helped many Filipino consumers make the heart-healthy switch. It is always a proud moment for us when any one of our teams is acknowledged for creating Masarap, Masaya moments with our consumers but even more so when the same campaign communicates important messages that can help transform lives.’
The Award-Winning Campaign
Because entries are rigorously evaluated by an independent panel of senior, client-side marketing leaders and industry experts from leading corporations and multinational companies, campaigns must be exceptionally successful and well-developed to even be considered.
The award-winning UFC Golden Fiesta ‘Doctors’ Most Prescribed Campaign’ was built around a critical public health challenge: heart disease remains the number one cause of death in the Philippines, accounting for nearly 20% of total mortality, with one in three Filipino adults living with hypertension.
Despite the urgency for dietary intervention, market research revealed a massive knowledge gap-54.1% of Filipinos do not recognize unhealthy fats as a primary disease risk, largely perceiving heart health as a ‘future problem’ rather than a direct consequence of everyday kitchen choices. By bridging this insight with authoritative medical backing, the campaign successfully drove awareness and the much-needed behavioral change.
In addition to its two Silver wins, the campaign was named a finalist in Excellence in Advertising. Meanwhile, a second NutriAsia entry-the UFC Megabrand Rated World Class Quality Campaign-also eared finalist status in the Excellence in Launch Marketing category.