Hajj Mabrur Ventures Limited (HMVL) has strengthened its drive to create new opportunities for Nigerians with its online marketplace, The Souke, following a partnership with the international Islamic publishing outfit, Dawah Corner.
Established in 2024 under Hajj Mabrur’s subsidiary, HMV Travels and Logistics, The Souke provides Nigerians with convenient access to a wide range of Islamic materials and products without having to travel to Saudi Arabia to purchase them.
The latest partnership with Dawah Corner is expected to further expand the range of products available through the platform, particularly Islamic books published by scholars and reputable publishers in Saudi Arabia and other parts of the world.
Speaking on the initiative, the Head of Business Development and Marketing of Hajj Mabrur Ventures Limited, Imam Adebayo Monsur, said the Souke was established to make products associated with the Muslim world more accessible to Nigerians while strengthening the connection between Nigeria and Saudi Arabia.
He said the platform was designed as a convenient marketplace where Nigerians could obtain Islamic materials and other products from the comfort of their homes.
‘The purpose is to bring Nigeria closer to Saudi Arabia through books and other products. Nigerians do not necessarily need to travel to Saudi Arabia to get these items; they can conveniently order them through The Souke,’ Adebayo said.
He explained that the partnership with Dawah Corner would add more Islamic publications to The Souke’s catalogue, including books published by scholars and other reputable publishers.
According to him, the relationship also gives The Souke access to an established international network for Islamic books and products, thereby creating greater opportunities for Nigerian Muslims to obtain materials that may otherwise be difficult to source locally.
Dawah Corner is an international Islamic publishing and bookstore network with a major presence in Saudi Arabia and an international distribution network. It publishes and distributes Islamic literature covering areas including Qur’anic studies, Hadith, Islamic spirituality and other fields of Islamic knowledge.
The partnership therefore represents an expansion of The Souke’s original product offering, with books and other Islamic essentials now forming an important part of the growing marketplace.
The Chief Executive Officer of Hajj Mabrur Ventures Limited, Alhaji Ahmed Solate, said the development was part of the company’s broader vision of opening new opportunities for Nigerians beyond its traditional Hajj and Umrah operations.
Solate said Hajj Mabrur’s 25 years of experience in pilgrimage operations had provided the company with relationships and networks that could be used to develop other services beneficial to Nigerians.
He said The Souke was created to provide convenience for customers who want to obtain Islamic and related products without travelling abroad.
‘We are not just looking at Hajj and Umrah. We want to create opportunities that will benefit Nigerians in different areas. The Souke is one of those initiatives, and this partnership with Dawah Corner is an important addition to what we are building,’ Solate said.
He added that the company would continue to explore opportunities that could connect Nigerians to businesses, products and services from Saudi Arabia and other parts of the world.