Leading mass housing developer 8990 has and always remained true to its core of being a socialized and economic housing developer.
After it transitioned to private ownership, 8990 Holdings president and CEO Anthony Vincent S. Sotto told the BusinessMirror in an email interview that the company is ‘committed more than ever’ to delivering houses through the 4PH program with the following new projects launched this year: Deca Homes Cabanatuan with 6,366 units, Urban Deca Homes Marilao Bulacan with 1,254 units, Deca Homes Granada, Bacolod City with 5,384 units, and in the Davao area at Deca Homes Mulig 2, Panabo and Tagum, with a combined inventory of 3,933.
‘We are going above and beyond our commitments to the Department of Human Settlements and Urban Development Secretary Jose Ramon Aliling in 2025, where we committed over 9,000 units of 4PH housing over a span of 3 years,’ said Sotto.
Although the company is no longer subject to the same pressures and expectations from public-market investors, Sotto thinks there is more pressure in a sense that 8990 is committed to the Filipino people in this socialized segment to deliver not only houses but places where their lives and dreams are built. ‘Our customers are Filipinos who have devoted much of their savings or income in acquiring primarily to live in [as opposed to investing in]. The pressure to make them satisfied is definitely as high as when we were still a listed company. In that aspect not much has changed,’ he explained.
With the company no longer in a position to tap the public equity market in the same way as a listed company, Sotto said the company is well situated especially, so now that it is addressing a serious gap in housing in this underserved market. Sotto expressed bullishness in the affordable segment as it has proven resilient as evidenced during the pandemic, and more so now that the market has opened up to more and more socialized and economic housing projects. ‘Our strong partnership with PagIBIG Fund as well as our partner banks have allowed us the flexibility to easily adjust our cash flow allowing us to maintain our expansion in key provinces nationwide. The timeliness of the government’s pivot of expanding the 4PH program to horizontal housing and PagIBIG Fund’s role as the government’s financing arm in its 4PH program as main factors for us to easily transition from being a publicly listed company to delisting,’ Sotto explained.
8990 Holdings Inc. has already been delisted from the Philippine Stock Exchange, effective October 31, 2025. The delisting was the result of a voluntary tender offer designed to take the company private.
The more interesting story is what happens to 8990 as a private housing platform.
The transaction effectively removes the company from the pressures and constraints of being a publicly traded developer. As a private company, 8990 can potentially pursue a longer-term strategy involving:
larger-scale land acquisition and development;
restructuring or consolidating its housing businesses;
greater flexibility in capital allocation;
potentially taking on projects with longer investment horizons;
restructuring its portfolio without having to respond to short-term movements in the share price; and
allowing the controlling shareholders to exercise greater strategic control over the company’s future.
This is particularly relevant because 8990’s business is capital-intensive and highly dependent on land, financing, housing demand, interest rates and government housing programs.
According to an online report, 8990 HDC is continuing to invest in operational expansion and infrastructure. In April/May 2026, for example, 8990 HDC strengthened its partnership with VITRO, the PLDT Group’s data-center arm, expanding its business-continuity and disaster-recovery infrastructure. The company said its systems support sales offices nationwide and are intended to support its continued expansion.