As Sri Lanka’s mobile landscape enters a new phase of connectivity, JKOA is bringing 4G technology beyond the smartphone market with the launch of the JKOA Classic 4G, giving feature-phone users an affordable opportunity to stay connected as networks evolve.
Unveiled under the theme ‘Powering Tomorrow Together’ at JKOA’s Mobile Launch and Dealer Gathering at the Courtyard by Marriott Colombo on 7 September, the JKOA Classic 4G marks a significant step in making next-generation connectivity more accessible to everyday consumers.
The launch marks a collaboration between JKOA and Dialog Axiata PLC, to extend 4G connectivity to feature-phone users. Reflecting Dialog’s continued efforts to broaden access to its 4G network, the collaboration provides consumers who prefer the simplicity and practicality of feature phones with a more accessible pathway to next-generation mobile connectivity.
John Keells Group President Retail Sector Charitha Subasinghe said: ‘At JKOA, we have always believed that the best solutions begin with listening, understanding the evolving needs of our customers and dealer partners and responding in ways that make a real difference to them. The introduction of the JKOA Classic 4G is a result of that ongoing dialogue. We saw an opportunity to bring together the simplicity, reliability and familiarity that customers value in a feature phone with the benefits of today’s 4G connectivity. It reflects our continued commitment to listening to the market and introducing solutions with our customers in mind.’
Priced at just Rs. 7,990, the new device brings the power of 4G to the familiar simplicity of a feature phone, offering an affordable way for consumers to stay ahead of the changing mobile landscape without having to switch to a smartphone. Whether used as a primary or secondary device or purchased for a family member, the JKOA Classic 4G combines practicality with future-ready connectivity, giving consumers a reason to think beyond today and choose with tomorrow in mind.
The device features 4G connectivity for clearer calls, a compact 1.77-inch display, 1,000mAh long-lasting battery and Sinhala, Tamil and English typing. It also includes an FM radio, built-in torch, 16MB + 16MB internal memory and Type-C charging, with a charger and cable included.
Backed by the strength of John Keells Holdings PLC (JKH), JKOA brings to the Sri Lankan market a diverse portfolio of products across office automation (OA) and mobile technology, partnering with and representing world-renowned brands. Through its established expertise in importing, distributing and supporting technology products, JKOA connects Sri Lankan consumers and businesses with trusted global brands and solutions, while responding to the evolving needs of the local market.
JKOA remains focused on staying agile, anticipating market changes and delivering products that respond to evolving consumer needs and the future of connectivity. Against this backdrop, the JKOA Classic 4G represents JKOA’s response to a changing connectivity landscape, bringing 4G to a segment traditionally built around basic mobile connectivity, while keeping the experience familiar, practical and affordable.
The message behind ‘Powering Tomorrow Together’ therefore extends beyond the launch of a new feature phone. It reflects JKOA’s broader vision of staying ahead of a rapidly evolving mobile landscape by making technology more accessible, relevant and practical for everyday consumers. As connectivity continues to shape how people communicate, work and engage with the world around them, JKOA is focused on ensuring that progress is not limited to those who adopt the latest smartphones, but reaches consumers across different needs and lifestyles. In this sense, the JKOA Classic 4G represents a step towards a more inclusive connected future one, where moving forward with technology does not necessarily mean leaving behind the simplicity and familiarity consumers value.
The JKOA Classic 4G is currently available at the JKOA showroom and through authorised dealers islandwide, making it easily accessible to customers across Sri Lanka.