Sri Lanka Institute of Marketing (SLIM) celebrated its latest certification recipients recently at the BMICH, Colombo recognising students completed professional marketing qualifications across programs including PCM (in English, Sinhala and Tamil), CDM, Pharmaceutical Marketing, and BPE.
Chief Guests were Hemas Holdings PLC Deputy Chairman Murtaza Esufally and Brandix Group Director and CEO Asanka Wimalaratna. Guests of Honour included Past Presidents Chinthaka Perera and Gayan Perera.
SLIM President Enoch Perera reaffirmed the institute’s vision. ‘Our vision is ‘From Local Strength to Global Influence.’ We are committed to positioning SLIM as an internationally recognised marketing institute and creating greater opportunities for every learner,’ he said.
Esufally encouraged awardees to look beyond conventional marketing. ‘Great marketers do more than sell products or promote brands. They understand people, solve real problems and inspire change. In a world shaped by AI, continue to learn and adapt, but never lose sight of integrity,’ he stated.
Wimalaratna stressed on continuous learning. ‘The knowledge and skills you have gained will provide a strong foundation, but lasting success belongs to those who embrace continuous learning and personal growth,’ he said encouraging further development through SLIM.
SLIM Vice President – Education and Research Manthika Ranasinghe said: ‘To become a great marketer, you must continue learning, observing, and staying alert to everything happening around society. Every human insight matters, because every marketing decision ultimately connects with people.’
SLIM Vice President – Events and Sustainability Rajiv David said: ‘Today marks the reward for your hard work and perseverance, but it is also the beginning of a lifelong journey of learning and leadership,’
SLIM CEO Chamil Wickramasinghe said: ‘The business landscape is evolving rapidly, presenting both challenges and opportunities. I am confident that the knowledge, skills, and values you have gained will empower you to navigate these changes successfully.’
Best Performance Medals and Subject Prizes honoured outstanding students, while the ceremony reinforced SLIM’s mission to develop competent, globally competitive marketing professionals. An after-party followed for networking and celebration.