As debate continues over the sexualisation of women in sports advertising, NikeSKIMS is taking a different approach for Fall 2026, placing four elite female athletes at the centre of its latest campaign.
The NikeSKIMS Fall ’26 Edit 01 campaign features Olympic snowboarder Chloe Kim, speed skater Jutta Leerdam, hurdler Anna Cockrell and five-time Olympic swimmer Stephanie Au. Rather than presenting activewear solely as fashion, the campaign frames the collection around the physicality of women who train and compete at the highest level.
The launch comes days after an advertisement starring actor Sydney Sweeney for sports prediction platform Novig drew criticism from female athletes, including Olympic swimmer Ariarne Titmus and British sprinter Amy Hunt. Both argued that the campaign reduced women in sport to their appearance.
Against this backdrop, NikeSKIMS’ latest campaign places athletic achievement and technical performance more firmly at the centre of its visual identity.
(Photo: NikeSKIMS)
Jutta Leerdam, Dutch speed skater, for the NikeSKIMS Fall ’26 Edit 01. (Photo: NikeSKIMS)
For Fall ’26, the brand introduces Performance Cotton Blend, a polyester-cotton fabric incorporating Nike’s Dri-FIT moisture-wicking technology. The material is garment-washed for a softer, lived-in finish, giving performance clothing a more casual feel.
Existing NikeSKIMS categories have also been expanded with new silhouettes and seasonal colourways. Satin Shine and Studio Stretch feature updated styles designed for layering, while the wider range includes Matte compression pieces, Weightless semi-sheer layers, Ribbed Seamless garments, Stretch Knit and Stretch Nylon.
(Photo: NikeSKIMS)
Stephanie Au, Hong Kong Swimmer, for the NikeSKIMS Fall ’26 Edit 01. (Photo: NikeSKIMS)
The collection continues NikeSKIMS’ effort to combine Nike’s performance technology with SKIMS’ body-conscious approach to fit. The brand’s first collection, launched in September 2025, introduced 58 silhouettes across seven collections and was promoted through a campaign featuring more than 50 athletes, including Kim, Serena Williams, Sha’Carri Richardson and Jordan Chiles.
Chloe Kim, American snowboarder, for the NikeSKIMS Fall ’26 Edit 01. (Photo: NikeSKIMS)
Chloe Kim, American snowboarder, for the NikeSKIMS Fall ’26 Edit 01. (Photo: NikeSKIMS)
The NikeSKIMS Fall ’26 Edit 01 launches on Sept 17, 2026, across the brands’ online platforms and at a selection of retail partners.