THE Toyota Tamaraw has continued to dazzle the market since its impactful comeback couple of years back. From Joseph Ben ‘Benjo’ Villavieja, this:
‘Since its re-introduction in 2024, the next generation Toyota Tamaraw has consistently pursued its promise to be the vehicle of choice for versatility.
‘Its highly configurable platform is meant to be customized according to the needs and lifestyles of any business owner or individual.
‘From passenger and cargo transport to refrigerated logistics and purpose-built mobile businesses, the Tamaraw can serve a wide range of uses depending on operational requirements.
‘Paired with the proven Toyota QDR [quality, durability and reliability] and trusted aftersales service, it truly is the vehicle of choice for daily business operations.
‘The past few weeks saw the new Tamaraw display its vaunted traits during its participation at four events in Metro Manila and Cebu. From September 9 to 12, the Tamaraw unveiled its versatility in the Asia Food Expo (AFEX) at the World Trade Center, showcasing different business possibilities in the food and beverage industry.
‘Next, it unleashed its wares from September 10 to 13 at the IEC Convention Center Cebu, proving itself as a work horse at the PHILBEX.
‘Capping the Tamaraw show was the unwrapping for the first time of the Tamaraw GL Dropside DJ booth on September 12 and 13 at the annual Purveyor Fair.
‘The same model was displayed at the Die Cast PH Grandparents Pit Stop event at Cash and Carry Makati, placing the Tamaraw in the diecast collector event, for collectors to see and take inspiration from.’
As always, the Tamaraw loves to dazzle the market.
Mitsubishi makes hay
AWARDS always give me a thrill. They massage my heart more than my ego. That’s why I love amplifying accolades accorded companies.
Here’s one from Nelda Castro of Mitsubishi:
‘Mitsubishi Motors Philippines Corp. (MMPC) was recently recognized as one of the Top 3 Importers for the First Half of 2026 by the Bureau of Customs (BOC) Port of Batangas during its 69th Founding Anniversary and 2026 First Half Performance Review held in August 2026 at the Sotogrande Hotel and Convention Center in Batangas.
‘MMPC received a Plaque of Appreciation for contributing approximately P9.052 billion in revenues, representing more than 6.3 percent of the BOC Port of Batangas’ total collections from January to July 2026. The recognition highlights MMPC’s continued patronage of the Port of Batangas and its contribution to trade and economic activity in the Calabarzon region. With the theme ‘Marangal na Paglilingkod, Makabagong Sistema, Tapat na Aduana,’ the event brought together government officials, industry partners, importers, exporters, port operators and other stakeholders to recognize their contributions to the region’s trade and economic development.
‘With the participation of BOC asec. Charlie Bathan and BOC Batangas district collector Carmelita Talusan, the event reaffirmed the Bureau’s commitment to its core values and its continuing mission to promote efficient, transparent and modern customs services. Representing MMPC in receiving the award were logistics vice president Jemabel Boncajes, logistics assistant vice president Jesus Cacapit and logistics staff Jamela Nas.
‘The recognition reflects MMPC’s commitment to maintaining strong partnerships with government agencies and industry stakeholders while supporting sustainable trade operations in the country and contributing to the growth and advancement of the Philippine automotive industry.’
Here’s to capitalism with a conscience!
PEE STOP Honda Cars Philippines Inc. (HCPI) has extended its customer support initiative, Honda Helps, until September 30, 2026. The program is dedicated to assisting customers affected by the damaging weather and flooding in parts of Luzon and Metro Manila. Andrea Beatrice Vitug said this extension has been applied to ensure customers will receive the required repairs at reduced costs following the persistent inclement weather.
The original mechanics and offer will be retained, with up to 30 percent off on the following parts for inundated units: ECU, throttle body, alternator, starter motor, radiator fan motor, cooling fan motor, SRS unit, airbag module, cable reel, fuse box, accelerator pedal, meter assembly, EPS, heater control and seatbelt pre-tensioner. Dealerships may be located at www.hondaphil.com/dealer-finder.