Maltina, the malt drink brand, has continued to feature prominently in Nigeria’s longstanding culture of hospitality, particularly in homes and social gatherings.
The brand, which was launched in Nigeria in 1976, has become associated with occasions involving family, friendship, celebrations and the welcoming of guests.
A secondary school teacher, Adeola Adeniyi, said the tradition of offering visitors food and drinks was passed down to her from childhood and remains part of her household practice.
She said: ‘Growing up, whenever visitors came to our house, we knew there were certain things we had to do. You greeted them properly, brought out something to eat and offered them a drink. Today, I still find myself doing the same thing when people visit me, and Maltina is often one of the drinks I offer.’
The brand’s connection with consumers has also extended across generations, with some people who grew up with Maltina and its platforms, including Maltina Dance All, now introducing the brand to their own families.
The development highlights the role of everyday gestures, such as offering a visitor a drink, in sustaining Nigeria’s culture of warmth and hospitality.