Tanzanian talents in singing, dancing, drawing and other creative fields have a new platform to showcase their abilities, with the winner of the second season of Nyota Bigi set to walk away with Sh15 million.
The competition, organised by Serengeti Breweries Limited through Serengeti Lite in partnership with Kunta Africa, aims to discover emerging talents from different parts of the country and give them an opportunity to build their profiles in the entertainment and creative industries.
Apart from the top prize, the second-placed contestant will receive Sh3 million, while the third-placed winner will take home Sh2 million.
The grand finale is scheduled for December 2026 in Dar es Salaam, following several stages of auditions and competition.
According to the organisers, the talent search will begin with auditions in Dar es Salaam, Mwanza, Arusha, Dodoma and Mbeya, giving young people with different abilities an opportunity to showcase their talents.
The second season of Nyota Bigi is open to a wide range of talents, including singing, dancing, drawing, acting, comedy, creative arts, fashion and others.
Contestants must be 18 years or older, with 24 of the strongest performers from the preliminary stages selected to enter a boot camp. There, they will have an opportunity to develop their talents while competing for a place in the grand finale.
Speaking at the launch of the second season, Serengeti Breweries Marketing and Innovation Director Henry Esiaba said Nyota Bigi was designed to give young Tanzanians a platform to showcase talents that may otherwise remain undiscovered.
‘There are many talented people in every corner of the country, but sometimes what is missing is an opportunity to be seen. Nyota Bigi is here to give Tanzanian youth that platform,’ said Esiaba.
Meanwhile, the company’s Head of Beer, Rhona Namanya, said this season had been expanded to reach more regions, unlike the previous edition, which focused largely on Dar es Salaam.
‘This season, we are taking the auditions to other cities to reach more talented young people and ensure that we cover more parts of Tanzania,’ she said.
The competition is being held under Serengeti Lite’s Lite Your Imagination’ campaign, which encourages young people to believe in their abilities and use their talents as opportunities to build careers and livelihoods in the creative industry.