ýMAGGI, the culinary brand of Nestlé Nigeria, recently celebrated the role played by Nigerian women in strengthening traditions, family ties and community engagement.
ýThe celebration, aligned with the brand’s 60th anniversary in Nigeria, also leveraged this year’s August Meeting, a deeply rooted initiative that brings women across South-East Nigeria together to discuss issues affecting their families and communities, while celebrating the cultural and social bonds that unite them.
ý’August Meeting is a powerful expression of the role women play in strengthening families, preserving traditions and driving progress in their communities,’ Funmi Osineye, category manager, culinary, Nestlé Nigeria, stated.
ýAccording to Osineye, August Meeting also creates an important space for women to come together, learn from one another and share experiences.
ýShe added that being part of the enduring tradition is especially meaningful for MAGGI, as the brand marks 60 years in Nigeria.
ý’It is an opportunity to celebrate the women who have been part of our journey while creating an experience that brings together culinary inspiration, practical nutrition knowledge and the shared joy of food and community.’
ýOsineye also disclosed that MAGGI expanded its 2026 participation in the annual tradition, reaching 19,670 women through an experience combining food, practical nutrition and celebration.
ýShe disclosed that the brand partnered with 30 women’s associations across five South-East states, and held five market activations to double participation from the previous year to mark its largest August Meeting engagement to date.
ýOsineye stated that as MAGGI marks 60 years in Nigeria, the brand remains focused on staying relevant to new generations while celebrating the people, food and traditions that have shaped its journey.
ý’We really enjoyed the MAGGI experience at our August Meeting. The food was delicious, the gifts were wonderful, and we had such a good time,’ Christianna Nwibo, an executive of the Catholic Women Organization (CWO) Nwofe, Ebonyi State stated.
ýThe brand hosted receptions featuring cooking competitions, music, gifts and appearances by Ruby Ojiakor, Blessing Obasi and Blessing Onwukwe.
ýAll three women are from South-East Nigeria and brought their own connection to the culture and significance of August Meeting to celebrations across the region.
ýCulinary sessions introduced fresh and creative approaches to familiar meals, while cooking competitions gave participants the opportunity to showcase their own skills and creativity.
ýPractical nutrition sessions complemented the festivities, focusing on nutritious choices within the realities of household budgets.
ýDiscussions covered balanced and diverse diets, the importance of micronutrients including iron, and simple considerations for planning family meals. Participants also explored the role fortified foods can play as part of a varied diet, including MAGGI products fortified with iron.