PiggyVest, Nigeria’s digital savings and investment platform, is shifting its strategy beyond encouraging Nigerians to save and invest, with the fintech now seeking to help users increase their earning capacity amid rising living costs.
Joshua Chibueze, co-founder and chief marketing officer of PiggyTech Global, told BusinessDay at the company’s 2026 Open House in Lagos that the next phase of the business would focus on connecting users to opportunities to make more money.
‘Right now, we tell our users to save and invest, but we’re also now going to be focused on how our users can make more money,’ Chibueze said.
He said that although PiggyVest’s user base continues to grow, the rate at which customers save has declined as inflation puts pressure on disposable incomes.
‘People can no longer afford to save. Even though our numbers are growing rapidly, we understand that the rate at which people are saving has reduced just because they can no longer afford to save,’ he said.
The strategic shift was unveiled at the company’s 2026 Open House, held at the National Theatre in Lagos under the theme **’The Future of Wealth is Here.’
The event marked PiggyVest’s 10th year and featured the launch of a redesigned app, alongside new products including joint accounts and children’s accounts.
Somtochukwu Ifezue, co-founder and CEO, said the company had rebuilt the app to support customers through different stages of their financial journey.
The joint account allows families to save collectively while retaining individual accounts, while the children’s account enables parents to begin saving and investing for their children before they turn 18.
Ifezue said users can start saving with as little as N100 and investing from N5,000.
Odunayo Eweniyi, co-founder and CEO, said the company’s savings report showed the growing difficulty Nigerians face in maintaining financial stability.
She urged Nigerians to prioritise financial planning and consistently put money aside, regardless of the amount.
PiggyVest is also expanding partnerships that allow customers to save towards specific financial goals. Syam Abdulkadir, head of operations at Mikano Motors, said the partnership was designed to make vehicle ownership more seamless for PiggyVest’s large user base.
He said users purchasing vehicles through the partnership would receive nationwide after-sales coverage and up to six years or 200,000 kilometres warranty, while eligible customers would receive a N2 million cashback after completing their savings and taking delivery of a vehicle.
PiggyVest has also partnered with Shutters to allow customers to save towards transportation needs, including weddings, trips and end-of-year travel.
Kenneth Emezi, head of rental sales at Shutters, said customers would be able to save towards discounted vehicle rental services, with options ranging from buses and cars to premium SUVs and electric vehicles.
Terry Kanu, co-founder and chief product officer of PiggyTech Global, said the Open House remains an important channel for the company to receive direct feedback from its users and communicate new products and features.
He said the company’s large and predominantly young user base makes financial education and access to information increasingly important.
‘The more information you have, the more power you get and the more things that you can do,’ Kanu said.
The Open House concluded with a N10 million PiggyVest Business Grant awarded to three Nigerian businesses in fashion, beauty and hospitality.
The beneficiaries were EsteBare Ltd, Backel Food Services Ltd and Pemnia Wellness.