After intensive research and evaluation, the list of the top 50 companies based on Nigerians’ recall and other performance indicators has emerged. The companies will be unveiled this Friday in Lagos.
Giving details on the emergence of the 50 companies, the organization behind the research, Top 50 Brands Nigeria, explained that the Brand Strength Measurement (BSM) framework evaluates brand strength from the consumer perspective, incorporating factors including popularity, sentiment analysis, online engagement, trust, leadership, relevance and societal connection.
The firm’s research this year includes the top 20 Fintech brands in Nigeria. Taiwo Oluboyede, CEO/Chief Evaluator of Top 50 Brands in Nigeria, told BusinessDay that the ranking is based on the Fintech Brand Strength Index (FBSI), a sector-focused adaptation of the Brand Strength Measurement. ‘This will be an annual ranking designed to identify and recognise the country’s strongest fintech brands.’
He said, ‘Brand is not just an essential component of an organisation; the brand is the organisation. This ranking serves as a mirror that reflects how strongly brands are performing in the hearts and minds of Nigerians.’
He said the forum, themed ‘We Are Brand Nigeria – Creating Value, Shaping Perception, Building Our Future,’ will bring together senior business leaders, policymakers, brand custodians, media executives and other stakeholders at the Eko Atlantic City Sales Office, Victoria Island, Lagos.
Previous editions of the ranking have featured some of Nigeria’s most recognised corporate brands, including Dangote Industries, MTN Nigeria, Julius Berger, BUA Group, Access Bank, Zenith Bank, First Bank, Fidelity Bank and others.