Convener of Uncover Naija, Abiola Adelana, has described Nigeria’s global image as an economic asset capable of influencing investment, borrowing costs and tourism revenue.
Adelana stated this at the Uncover Naija National Exhibition in Abuja, where 25 finalists were selected from more than 700 applications submitted from across the country.
She said Nigeria’s creative industry plays a vital role in shaping international perceptions of the country but remains underutilised in driving economic growth.
‘Image is not decoration. Image is a balance sheet item. And for too long, Nigeria has let other people write that balance sheet for us,’ she said.
According to her, while Nigerian music, film and fashion enjoy international recognition, the country’s domestic tourism and art sectors capture only a fraction of the economic value generated by its cultural influence.
She described visual artists as important contributors to national development, noting that their works could promote tourism, attract investment and strengthen Nigeria’s international reputation.
The maiden edition of the initiative attracted over 700 applications, with each applicant undergoing training and assessment before a panel of jurors selected the 25 finalists whose works are being exhibited in Abuja.
The jury comprised Chief Mrs Nike Okundaye, Ato Arinze, Arinze Stanley, David Olatoye and Maryam Maigida.
Adelana also acknowledged Sterling Bank Chief Executive Officer, Abubakar Suleiman, for supporting the initiative, which has grown into a national partnership with the Federal Ministry of Art, Culture, Tourism and Creative Economy.
She said the project was designed to train, promote and reward Nigerian visual storytellers, positioning their work as a tool for tourism development, investment and nation branding.
Adelana added that Uncover Naija would continue beyond its inaugural edition, with plans to expand into more regions and creative disciplines while providing opportunities for emerging talents.
She described the exhibition as the beginning of a long-term effort to showcase Nigeria’s identity and creative potential to the world.