Caring for pets goes beyond providing food and shelter. It also means understanding their needs, supporting their well-being, and making time for meaningful moments with them. For Amico Innovations Inc., responsible pet ownership should be both rewarding and enjoyable.
This philosophy took center stage at The Amico and Veravit Pet Carenival: Where Better Pet Care Takes Centerstage, a lively celebration that brought together pet owners, content creators, and their furry companions to discover a fresh approach to pet care.
The event transformed the venue into two interactive destinations, Amicotown and Veraville, each showcasing the distinct offerings of Amico Innovations Inc.’s pet care brands. Through engaging activities, product showcases, and educational experiences, guests were introduced to the company’s growing commitment to supporting healthier, happier pets.
Veravit is built around science-backed nutrition formulated for all breeds and life stages with extensive benefits that support everyday health. Complementing this, Amico launched in April 2026 and offers more tailored nutrition developed around specific needs, including their Amico Dry Cat Food with Urinary Care, Amico Medium-Large Breed Adult Dog Food with Joint Support, Amico Wet Food with Blood Support, and other life-stage-specific dry food for Puppies, Small Breed Dogs, Kittens and Mother Cats. Together, the two brands provide Filipino fur parents with a broader range of accessible and purposeful pet care options.
At the Pet Carenival, their products are proudly on display, with attendees going from booth to booth, exploring the attractions that the brands have to offer. In Veraville, attendees are encouraged to use the benefits of their products as target practice- aiming for ‘Shiny Skin and Coat’ rather than ‘Tummy Troubles’- and decorate a tote bag with custom patches.
Amicotown gives attendees a chance to shoot and score- balls stand-in for kibble when guests toss them into the right bowl. A booth is also set-up for pet influencers to get their photos taken: Amico’s mini-zine, Tattle Tail, is looking for pawdels.
At around 4pm, Kharl Yeung, COO of Amico Innovations Inc. and recognized this year as one of Forbes’ Asia 2026 30 Under 30, took the Carenival Grand Stage in front of the gathered crowd to discuss the journey of the company, and just how far they’ve come.
‘Amico is built for our friends, our companions,’ Yeung shared, explaining that Amico is an Italian word meaning ‘friend,’ reflecting the brand’s commitment to caring for pets as cherished companions. He also highlighted the company’s partnership with Monde Nissin Corporation, stating, ‘Monde Nissin is the partner who believes in the vision that we have.’ Yeung further shared how Monde Nissin’s Better Food Forward campaign aligns with Amico’s own vision of providing better, more purposeful nutrition. ‘What we’re putting out here is not just pet food, it’s functional pet food,’ he emphasized, reinforcing the company’s commitment to raising the standard of pet care in the Philippines.
Following that, he welcomed onto the stage Amico and Veravit’s new celebrity brand ambassador: actress, yoga and meditation teacher, and proud cat mom Maxene Magalona.
Magalona shared how her two cats, Yoyo and Snow, unexpectedly came into her life. ‘These two cats, hindi ko sila hinanap. They were given to me, I believe, as gifts, as blessings.’ She recalled how Yoyo originally belonged to her brother, Frank Magalona, and was only supposed to stay with her temporarily before she eventually adopted him as her own. ‘Yoyo came into my life during one of the hardest challenges in my life,’ she revealed. ‘I’m 39 years old and I don’t have any children, kaya my cats, they really give me so much joy.’ Snow, on the other hand, was a gift from the brother of her partner, Geoff Gonzalez, to Geoff’s son, Liam.
From left: Amico Innovations Inc. CEO and Co-Founder Francis Simisim, COO and Co-Founder Kharl Yeung, Amico and Veravit Celebrity Ambassador Maxene Magalona, and event host Issa Santos.
Speaking about her decision to partner with Amico and Veravit, Magalona shared how deeply she connected with the brands’ vision of treating pets as family. ‘I’m a firm believer that what you give out to the universe, you get back in return. So I treat my pets as my family, and I know Veravit and Amico, that’s how they think of pets when they’re making the food. You make sure that you give them the best nutrition and everything that can help them become healthy and happy.’
When asked what better pet care means to her, Magalona concluded, ‘Better pet care means to be present with our pets, to connect with them, and not just to treat them like objects.’ Her message echoed the heart of Amico and Veravit’s mission: to build a future where better pet care goes beyond nutrition and fosters deeper, more meaningful connections between pets and the people who love them.
However, that wasn’t all that they had in store for attendees. Their resident vets Doc Arah Virtucio and Doc Julia Capistrano were welcomed to centerstage to help demonstrate proper pet care to the attending furparents. They made clear that Amico’s goal is not simply to get attention: it is to bring informed pet care into the spotlight.
The event ended with happy guests holding their personalized tote bags full of Amico and Veravit goodies.
With its growing product portfolio and expanding retail presence, Amico Innovations Inc. is preparing to reach even more Filipino pet owners.
The company is looking to introduce additional pet treat flavors and cat litter products, further broadening its offerings beyond its existing pet food selection.
Amico and Veravit are also set to become available in more retail locations, including Robinsons, Puregold, 7-Eleven, and other retail partners.
These developments support the company’s goal of making quality pet care products more convenient and accessible to households nationwide.
Currently, Amico and Veravit products are available online through Shopee, Lazada, and TikTok Shop, as well as through retail partners including Landers, Shopwise, South Supermarket, Ever, Heyday, Gaisano Malls, and participating pet specialty stores.
For product announcements, updates, and more information, follow @lifewithamico and @veravitpets on social media.