Nigeria’s leading enterprise rewards platform SureGifts has added Konga MedPlus and i-Fitness to its growing merchant network as total gift card and voucher redemptions on the platform surpass 1.3 million nationwide. The additions further expand a network of more than 400 merchants across Nigeria with redemption activity spanning major cities and states nationwide.
The expansion reflects the growing business demand for rewards that give recipients more choice in where and how they spend.
Through SureGifts businesses can reward employees customers and partners through a single rewards network. Recent additions of Konga MedPlus and i-Fitness will broaden the network across online shopping healthcare and wellness joining brands including Market Square in groceries SLOT in electronics Domino’s Pizza in food Filmhouse Cinemas in entertainment ORIKI and Swarovski in lifestyle and Ikeja Electric and Eko Electricity Distribution Company in utilities. Rewards can be redeemed online and in-store with further merchant and category expansion planned for Q4 and beyond.
David Fisayo Managing Director of SureGifts said: ‘One of the first questions employers ask us is simple: where can my people actually spend this? That’s the question our network answers. Whether it’s groceries medication a flight a night at the cinema or paying the electricity bill a SureGifts reward works for everyday life across Nigeria. Bringing on brands like Konga MedPlus and i-Fitness makes that answer even stronger and we’ll keep expanding the network.’
Cyprian Eneh Corporate Sales Manager Sundry Markets Limited (owners of Market Square) said joining the SureGifts network has driven strong customer footfall to Market Square stores.
Olabode Abraham Head of Finance at Jendol Superstores also noted that SureGifts has expanded its customer base by bringing in first-time shoppers who have become repeat customers.
SureGifts’ proprietary technology platform supports issuing distributing redeeming and reporting rewards at scale across more than 400 merchants and over 1000 corporate clients.
SureGifts is Nigeria’s leading enterprise platform for rewards incentives and loyalty. Since 2014 it has served more than 1000 corporate clients and partners via www.suregifts.com.ng with over 400 merchants across Nigeria and Kenya powering one of Africa’s largest merchant-backed rewards ecosystems.