The government is intensifying its crackdown on online scams with a new “No ID, No Ads” policy taking effect on Nov 1.
Deputy government spokeswoman Lalida Persvivatana said the Ministry of Digital Economy and Society (DES) is working with social media networks to implement these rules across all platforms hosting paid advertisements up and down Thailand. Enhancing consumer safety from the growing number of online scams is the aim.
The identity verification requirement applies to both the financial sponsor and the individual or agency presenting the ad, including third-party creators hired to boost posts. To support potential fraud investigations, platforms must retain all advertiser verification data for at least 90 days after an ad campaign ends, the rule says.
Ms Lalida said ID verification does not equal a government endorsement of any product or service.
She warned consumers to remain vigilant against scams, particularly ads promising unusually high returns or demanding urgent money transfers.
She also urged online businesses, merchants and agencies to prepare their verification documents according to DES and Electronic Transactions Development Agency guidelines to avoid service disruptions.