THE wait is almost over.
By November, Bread Ahead-the renowned British artisan bakery and baking school founded in London’s iconic Borough Market in 2013-will officially open its first bakery in the Philippines at Glorietta 4, Ayala Center, Makati City, in partnership with Good Eats by SSI.
The opening brings Bread Ahead’s celebrated sourdough pizzas, legendary filled doughnuts and artisan baking expertise to Filipino customers for the very first time.
For more than a decade, Bread Ahead has built a devoted following in London, attracting food lovers, tourists and loyal regulars who queue for its signature sourdough, famous filled doughnuts and artisan bakery creations.
Born in Borough Market-one of London’s most iconic food destinations-Bread Ahead has become a must-visit stop for food lovers from around the world. Fans have even been known to head straight from the airport for a taste of its viral Crème Brûlée Doughnut.
For years, Filipinos visiting London have made Bread Ahead a must-visit stop when visiting London.
The arrival of Bread Ahead in the Philippines marks far more than the opening of a new bakery. It brings a genuine slice of London’s vibrant food culture to the country, with the recipes, craftsmanship and bakery theater that have made the brand internationally renowned.
Designed as a complete Bread Ahead bakery and dining destination, the flagship Manila location will feature a full artisan bakery alongside a 150-seat restaurant serving breakfast, brunch, lunch and light dinner, with table service throughout the day.
At the heart of the experience are Bread Ahead’s signature slow-fermented sourdough breads and pizzas, and filled doughnuts, crafted by bakers trained in authentic Bread Ahead methods and following the same standards and techniques used in London. From artisan breads and focaccia to cakes, pastries and sweet treats, Bread Ahead Manila will offer a wide selection of the bakery’s best-loved creations from opening day. And in a special nod to its new home, Bread Ahead will introduce an exclusive Ube Doughnut, created specifically for the Philippine market-bringing the bakery’s signature craftsmanship together with one of the country’s most beloved flavors.
Matthew Jones, founder of Bread Ahead, said: ‘Since opening in Borough Market in 2013, we’ve welcomed customers from every corner of the world, including many visitors from the Philippines, so it feels incredibly special to bring Bread Ahead to Manila.’